Beauty and the Biz

13 EpisodesProduced by Catherine Maley, MBAWebsite

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing… read more

episodes iconAll Episodes

Ep.13: Special Interview with Dr. Subbio

August 15th, 2019

51:09

Dr. Subbio, Board Certified Plastic Surgeon, talks about leaving the safety of the hospital to go into private practice to follow his passion 4 years …

Ep.12: The Complete Cosmetic Patient Flow Plan

August 7th, 2019

27:19

Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

• Get high-quality leads!
• Marketing pitfalls and avoidance!
• Turn leads into patients and much more!

 

Ep.11: Who Do You Think You Are?

July 31st, 2019

13:51

Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

• Take charge of public feedback on your practice.
• How to drive business while getting great reviews.
• …

Ep.10: How to Turn Your Staff Into Revenue Generators

July 23rd, 2019

27:58

Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

• Tried and tested easy staff strategies to boost practice revenue.
• Hone your team to increase sales …

Ep.09: Easier Path to New Cosmetic Patients

July 16th, 2019

30:31

Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world:

  • Digital marketing pitfalls
  • What …

Ep.08: Summer Marketing Tips

July 9th, 2019

24:00

Learn from Catherine's 40+ years as marketing and business advisor for top aesthetic practices around the world.

  • Learn how to beat the "summer …

Ep.01: My Backstory and Your Cosmetic Practice Must Adapt to Change to Survive

July 3rd, 2019

27:04

 

You will get my tips, tricks, tools and strategies I have stored up from decades of experience working in non-profit medical
associations, …

Ep.02: Are You Chasing the Wrong Patients?

July 3rd, 2019

26:56
Thanks to advancements in technology, everybody is a potential  prospective patient for your cosmetic services, but everybody is everywhere so what …

Ep.03: Three Ways to Turn Patients into Raving Fans

July 3rd, 2019

26:11

Learn three fundamental ways to get your "fan patients" to do the marketing for you with word-of-mouth advertising as well as how to "help them help you" with bringing in more patients. You'll get a higher return on …

Ep.04: Easy Ways to Cross-Sell ALL of Your Services

July 3rd, 2019

22:33

Learn some of Catherine's pro tips on how to effectively cross-sell your other procedures, treatments and products that compliment your patient's current purchases. A great way to effortlessly boost your sales like …

Ep.07: Patient Flow from Start to Finish

July 3rd, 2019

28:06

Learn Catherine's pro-tips from her 40+ years as marketing and business guru for top aesthetic practices around the world.

In this Episode of Beauty …

Ep.06: Hiring the Right Coordinator is a Game Changer

July 3rd, 2019

33:28

Don't let this happen to you!

"I'm often consulting with a practice or a surgeon and they call me and you can hear they're hesitant about describing …

Ep.05: Fix Your Follow Up

July 3rd, 2019

24:56

Catherine presents several strategies to keep your prospective patients from going with your competitors, how to address consult objections, and how …

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