Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook fo… read more
Selling leads to engagements. That's why we need to learn about it. In today's episode, Bernhard Kerres talks about the differences of direct and indirect sales and what that means for musicians. His recommendations is to focus significantly more on direct sales than on marketing and social media.
Furthermore in the podcast an introduction to the 14th International Mozart Competition Salzburg 2020 for violin, piano, and horn. The online application for the competition is already open.
If you like that podcast consider supporting it on Patreon www.patreon.com/bernhardkerres. More information on the things we do and a form to contact us can be found on www.hellostage.com. Thank you!
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