Be Your Own Manager
Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook fo… read more
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Support25/19 The 3Cs in Marketing Yourself as a Musician
A few months ago, Bernhard Kerres, was talking at the Nordic Orchestra Conference in Stockholm. He introduced a new marketing concept for the arts world which he called 3Cs. The 3Cs stand for Content, Community and Conversation. Today he adapts this concept to the marketing needs for classical musicians.
You can read more about the 3Cs Concept on the blog of Haydn 1791 -> www.haydn1791.net
More about the podcast and the book Be Your Own Manager, on www.hellostage.com.
You can also support the podcast on www.patreon.com/bernhardkerres.
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