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Be Your Own Manager

74 EpisodesProduced by Bernhard KerresWebsite

Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook fo… read more

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32/19 No More Boring Concerts

November 7th, 2019

9:59

Today's concert format comes from the late 19th century. It has something which is almost religious. And it is probably completely outdated. Bernhard Kerres talks about how musicians can think about new and different …

31/19 Get Stuff Done (Kind of...)

October 24th, 2019

16:29

Following a question about apps for time and project management, Bernhard Kerres delves into more project management considerations. The right …

30/19 Walk on Water!

October 10th, 2019

9:37

In preparation for his lecture at the University of Music and Dance Cologne in Wuppertal, Bernhard Kerres looks at Christo and Jeanne-Claudes'

29/19 Start with Your Community!

October 3rd, 2019

11:31

So many musicians, singers, composers, entrepreneurs, and freelancers think that having lots of "friends" on social media makes a strong community …

28/19 Routines and Habits

September 25th, 2019

12:22

While practicing is a strong established habit for musicians, looking after one's career isn't. Bernhard Kerres shares his ideas on starting with a …

27/19 Together We Are Stronger

September 12th, 2019

9:54

Working on selling and marketing yourself alone can be tedious. Bernhard Kerres talks about a new system he recently came across - Working Out Loud. Based on the book by John Stepper, it is the idea of four to five …

26/19 Play on High Streets

September 5th, 2019

10:18

The high streets of our villages, quarters, and towns, are the main artery of life in our community. Due to e-commerce, the economic cycle, and other developments, many high streets are dying out because the shops are …

25/19 The 3Cs in Marketing Yourself as a Musician

August 7th, 2019

14:07

A few months ago, Bernhard Kerres, was talking at the Nordic Orchestra Conference in Stockholm. He introduced a new marketing concept for the arts …

24/19 You Are Special!

July 25th, 2019

11:33

Being outstanding on one's instrument, being a great singer, a motivating conductor, a creative composer, is only a start. To be successful you need …

23/19 The Power of a Good Story

July 10th, 2019

12:25

What makes a good story and why should you think about stories? Your bio, your website, even your concert program is a story. Bernhard Kerres shares …

22/19 Summer! - You're To Do List

July 4th, 2019

7:48

Summer is coming! Time for holidays. But also for reflection. Bernhard Kerres has your summer to-do list for you.

More about the podcast and the book …

21/19 Social Media versus E-Mail Newsletters

June 13th, 2019

12:36

When marketing in the digital age we all flock to social media. It is so easy. But if you look at the numbers it is a big waste of time. In our latest episode, Bernhard Kerres, compares the effectiveness of social media …

20/19 Videos!

June 5th, 2019

12:53

Videos are today an almost must for musicians. Videos give promoters, artistic director, agents, etc. the opportunity to get to know an artist better before actually having them audition or engaging them. Most …

19/19 Write Better Applications for Concerts and Performances

May 29th, 2019

13:07

In our latest career podcast for classical musicians, Bernhard Kerres talks about how to write a good application for a concert or performance. He …

18/19 Get Paid!

May 15th, 2019

16:16

Again and again musicians tell us that they play for free. An article in the Dutch newspaper NOS says that even the world famous Concertgebouw in Amsterdam does not pay artists for lunchtime concert. Simon Reinink …

Special Edition: Podiumsdiskussion Karriere heute

May 8th, 2019

57:00

This weeks Be Your Own Manager podcast is in German!

Dies ist die Aufzeichnung einer Podiumsdiskussion zum Thema Karriere heute. Die Diskussion wurde …

17/19 Selling, selling, selling

May 1st, 2019

18:06

Selling leads to engagements. That's why we need to learn about it. In today's episode, Bernhard Kerres talks about the differences of direct and indirect sales and what that means for musicians. His recommendations is …

16/19 Even Oral Agreements Can Be Contracts (RR)

April 25th, 2019

17:30

In our latest Be Your Own Manager podcast, Bernhard Kerres talks about contracts. Even an oral agreement can be a contract. Documenting it might be …

15/19 Your Friends Make You Famous

April 17th, 2019

11:55

A recent article on Artsy.net cited a study that not your creativity but friends make you famous - at least that seemed to have been the case at the beginning of the 20th century when abstract art emerged. Bernhard …

14/19 Playlists will be the New Social Media

April 12th, 2019

14:43

Social Media becomes crowded and overrated. Although we all spend - too - much time on it, its value for communicating with fans is diminishing. Bernhard Kerres points out that Playlists on Spotify and other platforms …

13/19 Stay Motivated

April 3rd, 2019

11:48

Staying motivated for the non-musical work can be challenging. Asking someone for something might even be daunting. Still, it is part of a musician's life. Bernhard Kerres talks about why asking is always better than …

12/19 How to Start as a Conductor

March 28th, 2019

13:34

Today Bernhard Kerres is answering a question we got via Instagram. How do you start your career as a conductor? It isn't an easy question but …

11/19 Music & Management

March 21st, 2019

11:53

Performing outside of concert halls might be shocking for some. But Bernhard Kerres takes you through the example of a leadership course for business …

10/19 Dealing with Setbacks

March 14th, 2019

13:02

Setbacks are inevitable. So it is good to find our own way to deal with it. Bernhard Kerres talks about his five steps to work through setbacks.

If you like that podcast, do support it: www.patreon.com/bernhardkerres.

9/19 Women's Day!

March 8th, 2019

11:57

Celebrating women is one thing. Changing the inequalities in classical music is a second one. Bernhard Kerres talks about what all musicians and presenters can do to increase the equality in classical music.

If you like …

8/19 Ghosting

February 28th, 2019

13:23

Have you ever been ghosted? Ghosting is a term in dating when people you were in contact with suddenly stop all communication without an explanation. But ghosting also happens in business. And you might have ghosted a …

7/19 Re-Selling is Easier than Cold Calling

February 21st, 2019

12:58

We often focus on performing at a new concert hall, singing in yet another opera house, or approaching a festival which is new to us. And we entirely forget that there are people who have already hired us for concerts …

6/19 Meet Flutist Daniela Mars

February 14th, 2019

29:34

The Brazilian-Scottish flutist Daniela Mars is not only a rising star on her instrument but also an influencer on Instagram. She shares her passion for music, contemporary music and the bass flute with her over 33,000 …

5/19 I Don't Understand Music

February 7th, 2019

12:22

How often do patrons come up to you and say that they don't understand music? One of the - difficult - tasks of musicians is to communicate about …

4/19 Concert Experiences and Competitions

January 29th, 2019

17:38

In the latest career podcast for classical musicians, Bernhard Kerres speaks about how to enhance the concert experience for audiences with a few simple tricks. He also addresses how to prepare for competitions, …

3/19 Envisioning the Future, US Shutdown, the Second Woman since 1974

January 21st, 2019

17:27

When thinking about the future it is better to envision it and then looking back than staring at it and not knowing how to reach one's goals. The Self Coaching process is taken from the book, Be Your Own Manager, and …

2/19 - Elevator Pitch and the BREXIT Fanfare

January 17th, 2019

12:36

Having an elevator pitch is crucial for young musicians to learn how to differentiate themselves and communicate successfully about who they are and …

1/19 - Focus on Social in Social Media

January 7th, 2019

13:00

Be more social in social media, start sharing and share a bit more about yourself. Vienna will see massive leadership changes in its leading cultural …

Plans and Pay

December 18th, 2018

16:58

Have you made your plans for 2019 yet? Bernhard Kerres has a few tips for you. Furthermore Bernhard talks about the equal pay case at the Boston Symphony Orchestra. For links go to www,hellostage,com

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This episode is …

Finns in and out of America

December 10th, 2018

12:12

Enjoy the #classicalbuzz news roundup of classical music news from around the world. Esa-Pekka Salonen is heading back to California. Osmo Vänskä leaves Minnesota. Daniele Gatti got a quick contract in Rome. The …

Your First Recording - Interview with John Anderson of Odradek Records.

November 30th, 2018

43:07

Bernhard Kerres speaks to John Anderson what it takes to do the first album as a young musician. John, a former pianist himself, is the founder of Odradek Records, a non-profit label and the only one which selects new …

Connect with Your Audiences

November 24th, 2018

9:19

Building a close relationship with your audience will make their music experience but also your music making much richer. This requires talking and relating to them.

The 3Cs in Marketing

November 12th, 2018

9:37

Marketing for classical music needs content, community and conversation - the 3Cs.

Pirates for Classical Music

October 23rd, 2018

9:42

This episode comes from Stockholm where I give a keynote with this title. The keynote starts with the customer journey of an audience member going to …

The Bread and Butter Job

October 19th, 2018

10:19

A career as musicians can be a challenge for your private life. The constant travel, sometimes splitting your life between two or more places require a lot of understanding from partners and family. Having a bread and …

The new HELLO STAGE

October 14th, 2018

7:40

Five years after creating HELLO STAGE we have decided to completely revamp our online classical music community. www.hellostage.com focuses even stronger on sharing the passion for classical music and creating a …

The Golden Age is Coming!

October 1st, 2018

51:13

An optimistic episode on the future of classical music with special guest Christian Ehlers. He believes that the future of classical music will be outside traditional concert halls and that it will be exciting and …

The Future of Classical Music is Great

September 26th, 2018

9:32

The dinosaurs are lamenting their extinction. But classical music has more people listening to it than ever before. It is up to us to believe in the future of classical music and to drive it.

Get out Pen and Paper

September 20th, 2018

6:08

In an increasingly digital world, writing a note by hand can be a game changer.

Cold Calling Violinist Marie-Luise Dingler

September 12th, 2018

21:43

Having coffee with violinist Marie-Luise Dingler of the The Twiolins we talk about cold calling and selling. Marie also announced an award for …

The 3:1 Time Management Rule

September 2nd, 2018

5:01

Some more thoughts on how to structure your day to be more efficient and effective.

Violinist on a Bike - Meet Justina Auskelyte

August 29th, 2018

18:06

An Interview with Lithuanian Violinist Justina Auskelyte (www.auskelyte.com) who is going around on a bike in her new hometown of Malmö playing the …

Happy Birthday, Lenny!

August 25th, 2018

6:13

It is Leonard Bernstein’s 100th Birthday today. He is an inspiration for so many of us as a musician, a conductor, a composer, but above all as a true humanist. How does he inspire you?

Make House Concerts!

August 22nd, 2018

5:35

Classical music can do we some innovation. Bernhard Kerres introduces Groupmuse which organizes house concerts in the US. He recommends looking at it and perhaps bringing it to other cities around the world.

Dresscodes

August 10th, 2018

5:41

When on stage you not only represent you and your fellow musicians but are an ambassador of music. Dressing and behaving accordingly seems obvious. Bernhard was shocked that some musicians seem to think differently.

About Competitions

August 3rd, 2018

6:50

Should a musician do a competition? Competitions are not only about winning but about seeing where you are in your career compared to your peers.

Learn from House Concerts

July 28th, 2018

6:51

Being at the Inaugural Deans & Arts Leaders‘ Summit in Harbin, China, Bernhard talks about the importance of house concerts and outreach projects.

Get a Second E-Mail Adress

July 20th, 2018

4:37

Split business and personal emails in two different accounts. This will increase your creative space but also make you more professional.

Doing Recordings Today

April 21st, 2018

8:37

The time when a big label signs artists with a big check and a lot of artistic freedom are gone. But today’s world offers good ways for financing and distributing your recording.

My Daily Schedule

April 13th, 2018

5:32

The demand on your time is enormous. Practice, rehearsals, learning new repertoire, business issues and more can easily stress you out. My little secret is to divide my day in active and re-active slots.

Get Business Cards

April 8th, 2018

8:20

Even in a digital world these small pieces of paper with your contact details on there are really helpful. Get them and make sure that they represent …

Don’t Just Send E-Mails

March 31st, 2018

8:43

We have more and more communication tools available. Picking the right one at the right moment when in contact with festivals and concert halls is …

Portfolio Careers

March 26th, 2018

7:18

A career in classical music will comprise several activities. You will play a bit solo, you might play in an ensemble, you might teach. Start to …

Working with agents

March 26th, 2018

5:17

Working with agents requires close cooperation. Define together what you want to achieve and what everyone has to do. Be aware of “rouge agents” who just take money but are not really artist managers. If in doubt check …

Your Route to Creativity

March 18th, 2018

6:13

Finding creativity for classical musicians can be hard. The pressure on their schedule is immense with practice, rehearsals, business issues and much …

A Deal with you on Sales

March 6th, 2018

5:22

Selling can be hard. As artists we would love just to be called up for a performance. Unfortunately life is different. Therefore I suggest a deal: do …

Filling Your Calendar

March 5th, 2018

6:02

Unfortunately your calendar will not fill up by itself. So you need to go out and sell. But build up a relationship first!

A Podcast on Accidents

March 3rd, 2018

5:56

Hopefully you will never need this podcast. Nevertheless accidents and illnesses happen. Therefore it’s important that you think about them …

Social Media for Musicians

February 11th, 2018

5:19

There are musicians who are not on social media at all. Others seem to spend all their time on it. Do you need to be on social media as a classical musician? Some thoughts on channels and strategy.

Making Ends Meet

February 8th, 2018

5:03

When starting out as a musician you might take on a job to pay your rent. This is a harsh reality. But be proud of following your dream and sharing …

Don’t focus on your Plan B!

February 5th, 2018

5:12

If thinking about a music career don’t focus on your Plan B but fully commit to it. Music requires your full attention and is a lot of work. You …

Artist Manager of the Year!

January 27th, 2018

3:56

We are honored to receive the Association of British Orchestras’ Award Artist Manager of the Year! An incredible joy and great honor which we …

Dealing with Being Famous

January 23rd, 2018

5:11

Even if you have just started out as a musician you are famous to your family and closest friends. You are doing something different than they are. You are performing in front of others. Dealing with this sudden “fame” …

Cold Calling!

January 21st, 2018

4:50

Cold Calling takes a lot of courage but can be one of the best sales techniques available to you. Forget email. Forget letters. Start cold calling!

Please call! Selling projects

January 18th, 2018

4:50

In today’s world we strongly rely on non-personal communication - email, texts etc. But calling someone up or visiting someone can do wonders to your sales process. Don’t be afraid to call. Yes, make your research …

Networking for Composers

January 16th, 2018

5:21

Composers mostly need and want others to reform their works. A few thoughts on how to get your works out there.

Involve your Fans

January 13th, 2018

5:14

Your fans are the backbone of your career. Not only broadcast about your upcoming concerts but start a two way communication with them. Use your media channels to provide them with relevant content.

About making a recording

January 10th, 2018

5:03

Recordings are a calling card for young musicians. But doing a recording is even more complex than going to the studio. Some thoughts on what to consider.

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