EPISODE 226 of The Local Small Business Coach Podcast
Should You Pay for Leads?
In today’s episode: Should You Pay for Leads? | Is Home Adviser, Angie's List, Next Door & Thumbtack Something You Should Try? With so many companies popping up and offering small businesses leads for their service-based business, you are probably wondering if this might be a good option for your business?
I will tell you that after speaking with multiple small business owners, the feedback seems to be mixed. There are those that swear by them and those that have bad experiences.
The key is what you return on investment is. For example, if you spend $1000 to chase leads you need to produce enough sales to create enough profit to break even.
No charge for the leads? Then you want to make sure that you aren’t having to fight 3-4 other business owners to get to them first. You want to make sure they are quality leads and you want to make sure these folks aren’t just looking for the cheapest deal they can get.
I’m a bigger fan of those that help you with leads in your local community. Even if you only do them for a year, you get to build your brand in the community.
For more on my thoughts, check out the episode to hear more!
The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.
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local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams
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