The 5 Mile Radius Rule
So how far do you search for business? Do you travel 5 miles? 10 miles? Up to 50 miles? What if I told you that the vast majority of your business should be coming from within a 5-mile radius? Most neighborhoods have thousands of potential customers within any 5-mile radius. The key is to focus on solving a pain point that many of the folks in that area are searching for.
Too often we try and shotgun all over the place vs using a sniper rifle in a small area. By going all over the place, you are costing yourself profit by wasting time driving all over the place. Once you back out your drive time and costs, you are making less than you thought. This is time you could have taken a closer job making more money.
In this episode,f we take a deeper dive into why this is an important concept and when is the best time to go beyond the 5-mile radius rule!
The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.
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local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams
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