2' How Max started his first company...
11' ...and got into a burnout
16' The first "secret": Meaningful conversations & summarizing
21' The one thing that helps to shorten the sales cycle
24' How salespeople's actions led to a broken model of selling
28' The technique to start a meaningful sales conversation
32' The second "secret": The irresistible offer
37' The third "secret": Sell results that are relevant in a downturn
44' summarizing the most important points
45' What an irresistible offer needs to consist of
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