Cover art for podcast B2B Marketing - A Guidebook for the Classroom to the Boardroom

B2B Marketing - A Guidebook for the Classroom to the Boardroom

37 EpisodesProduced by B2B Marketing Guidebook Website

This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that… read more

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"Is LeadScanning in the New Normal still an issue or even the game changer for the subscription economy" featuring LeadOn CEO Oliver Nolte

Many believe lead scanning is dead as tradeshows and events belong to the past in the New Normal after the COVID pandemic. But what Oliver in this little coffee talk is talking about was even amazing Uwe himself, as connoisseur of the industry. It looks like that this topic is the new hidden champion when it comes to self-generated lead development through the clients themselves. 

Tune-in and find out how and why clients start developing leads for their suppliers, about how in the Asset-as-Service economy lead scanning will be your game changer and how you can profit from Oliver´s very special presentation for our community of this podcast getting one free workshop with some of his experts for your organization worth approximately 2500,- Euros.

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