Cover art for podcast B2B Marketing - A Guidebook for the Classroom to the Boardroom

B2B Marketing - A Guidebook for the Classroom to the Boardroom

37 EpisodesProduced by B2B Marketing Guidebook Website

This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that… read more

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"Is LeadScanning in the New Normal still an issue or even the game changer for the subscription economy" featuring LeadOn CEO Oliver Nolte

May 27th, 2021


Many believe lead scanning is dead as tradeshows and events belong to the past in the New Normal after the COVID pandemic. But what Oliver in this little coffee talk is talking about was even amazing Uwe himself, as …

What is the impact of the disruptive Equipment-as-a-Service (EaaS) Business Model for B2B Marketers featuring Matthias Schlipf

December 7th, 2020


Uber as the largest mobility company does not own any cars. AirBnB as the words largest accommodation company does not own any hotels. Facebook as the words leading content generator does not create any content itself. …

BEST OF the B2B Marketing Guidebook Podcast - Part 3

November 27th, 2020


This third BEST OF of the B2B Marketing Guidbeook podcast episode dives into the ever-more important topic of conent. Uwe is featuring terms such as Content Enablement, Smart Content, Customer Centricity or …

BEST OF the B2B Marketing Guidebook Podcast - Part 2

November 7th, 2020


The first BEST OF epiosde was a huge success and multiplied the reach of our B2B Marketing Guidebook podcast. Tune-in and find out which authors are …

BEST OF the B2B Marketing Guidebook Podcast - Part 1

October 30th, 2020


Tune-in and win!
In recent months, the publisher of the B2B Marketing Guidebook Uwe Seebacher himself, has conducted more than 30 café talks with some of the best and leading international marketing managers and experts. …

"Technical Sales Is Dead, as Sales Is Only A Click Away Anymore!" – Prof. Waldemar Pförtsch, Part 2

October 23rd, 2020


Many more interesting thoughts and perspectives on what industry and B2B markting will need to deal with in the near future are discussed and elborated. Tune-in to the second part of the coffee talk of Uwe and Waldemar …

"Technical Sales Is Dead, as Sales Is Only A Click Away Anymore!" – Prof. Waldemar Pförtsch, Part 1

October 16th, 2020


Switch on and take a virtual seat for a unique coffee talk with one of only 20 B2B Marketing professors in the world - and for sure one of the leading ones in that area.  "It's time for innovations" and "technical sales …

SPECIAL EPISODE feat. Julián Garritz on the occasion of the publication of the Spanish version of the "B2B Esencial"

October 9th, 2020


Tune-in and meet one of the leading marketers in the Americas Mr. Julián Garritz. Uwe and Julián jointly authored the Spanish version of the already …

Business Intelligence for Data-driven Management featuring Dale Vile from Freemform Dynamics (Part 2)

October 3rd, 2020


This is the second part of this so enriching coffee talk on data-driven management with Dale Vile from Freeform Dynamics. Tune-in and learn how you can get started developing a data-driven corporate environment and what …

Business Intelligence for Data-driven Management featuring Dale Vile from Freemform Dynamics (Part 1)

September 27th, 2020


The feedback on the episode with Lukas Strohmeier on "Central Business Intelligence" was overwhelming, This is why we decided to elaborate more on this ever more important topic. Tune-in to this episode with Dale Vile, …

Lead Generation at innogy innovative energy solutions featuring Beatrice Ermer and Markus Niehaus

August 16th, 2020


"Retail means detail" - what does that have to do with B2B Marketing? B2B sales have also taken off digitally. Buying centers are experiencing their zero moment of truth with new products and services today before they …

New Kids on the Block - New Social Media in B2B featuring Connor Moseler and Olaf Mörk

August 7th, 2020


Do you want to meet the new kids on block? Then tune-in and listen to this coffee talk with Uwe and Connor, who happens to be the youngest author having been accepted to contribute to the B2B Marketing Guidebook. Connor …

Central Business Intelligence featuring Lukas Strohmeier

August 1st, 2020


Tune-in and meet the "007" of state of the art Business Intelligence Lukas Strohmeier. The aim of his article is to elaborate on the possible benefits of a Centralized Business Intelligence (CBI) department in the …

Contingency Centric Content Management (CCCM) featuring Olaf Mörk

July 27th, 2020


Do you want to know which content in today's content overload still has a chance to survive and how it can be successfully placed with a target group …

Corporate Influencing at Siemens featuring Markus Weinländer

July 16th, 2020


Do you have a "Social CEO"? Why is Markus not really into Marketing KPIs? What role plays an "authentic narrative" in corporate influencing? If you …

Content Marketing – Embracing Art and Science featuring Lukasz Kosuniak

July 10th, 2020


Do you know how to embrace art and science? Do you also perceive processes as a cage when it comes to content marketing? If you want to learn on how to get more time for real content marketing and management then you …

Account-based Marketing (ABM) featuring Andy Bacon

July 5th, 2020


This episode features one of the international leading experts in B2B Marketing Andy Bacon from London. Andy will author an article on ABM what he considers as a strategic topic with many challenges. With his over 30 …

A MNC Marketing Automation Success Story featuring Mariana Romero-Palma

June 30th, 2020


This is the third episode on Marketing Automation introducing the last paper on that topic. Uwe welcomes the young sympathetic Marketing professional from Mexico and talks with her about her case study on MA from a …

How to Get Jump Started in B2B Social Selling featuring Beatrice Ermer from innogy/RWE

June 29th, 2020


Tune-in and learn how social media today can be used intelligently and efficiently in the B2B sales process. In this coffe talk with Beatrice Uwe explores how to achieve goals and maintain customer relations with social …

Successful Lead Management (SLM) featuring Stephan Wenger

June 26th, 2020


One core topic of showing the power and performance of Next Generation B2B Marketing is Successful Lead Management (SLM). In the area of SLM the air …

Defining the Organizational Framework of Marketing Automation featuring Alexander Mrohs

June 24th, 2020


The B2B Marketing Guidebook covers the important topic of Marketing Automation in three papers. Alexaner Mrohs in his article cover the …

Content Optimization Enablement (Part 2) featuring Mark Herten and Jonathan Barrett from Publitek

June 18th, 2020


In this second part of the coffee talk with Mark and Jonathan the new process framework is being discussed in regard to performance management and …

Content Optimization Enablement featuring Mark Herten (GM Germany Publitek) and Jonathan Barrett (VP Publitek)

June 15th, 2020


SEO Analytics is not a new topic but a content evergreen. "Out of frustration" this new "Content Optimization Enablement" framework was developed in order to enable B2B marketers to "spend the budgets for the right …

Buyer Centric Content Approach featuring Alexandra Ender from HILTI Group

June 4th, 2020


In this series Uwe chats with a proven digital marketing manager. Listening to Alexandra Ender, one might think that her Buyer Centric Content Approach is actually quite simple. But, as we all know, simplicity is what …

Marketing Automation and How To Implement It in 8 Steps featuring Lutz Klaus

May 30th, 2020


In this café talk you will get a further insight into the uniqueness of the book and its many facets. In this coffee chat with Uwe, Lutz, the internationally experienced B2B marketer, will provide some extremely …

Digital B2B Marketing in China featuring Nils Horstmann (Founder and Owner of Eviom)

May 29th, 2020


In this coffee talk Nils and Uwe are talking about how to successfully prepare, deploy and what to expect from digital marketing in the country of …

The B2B Marketing Canvas featuring Susanne Trautmann (Global Inbound Marketing and Strategic Communication Manager) from GKN Additive

May 26th, 2020


Her article is one of the many highlights of the B2B Marketinbg Guidebook. For the first time ever an article is published on this powerful B2B …

Be A Brand (Part 2) with The Innovative Lean Brand Management Approach for B2B Marketing featuring Vera Muellner (Global Marketing Manager) and Kirsten Ives (Moodly)

May 23rd, 2020


In this second part of Brand Management in B2B Vera and Kirsten reveal some of their secrets on how to realize brand management even in such a conservative B2B sector. They provide further insights into this new …

Be A Brand With The Innovative Lean Brand Management Approach for B2B Marketing featuring Vera Muellner (Global Marketing Manager) and Kirsten Ives (Moodly)

May 20th, 2020


Who needs Brand Management in B2B? What is the added value? Who has budget for this "puffy fluffy" topic? If this is what you experience every day then this coffee talk with Vera and Kirsten will be the one for you. …

B2B Marketing Strategy and How To Find The Needle In The Haystack featuring Alex Cairns

May 18th, 2020


Currently the entire B2B marketing worlds seems to be driven by MarTech stack. But what´s about B2B Marketing Strategy? What would be the time to put …

MarTech 8000 (Part 2) and How To Survive in the Jurassic Parc of Dazzling IT Solutions featuring Peter O´Neill

May 15th, 2020


In this second part of this coffee talk on marketing technology Uwe and Peter talk about the future of Martech driven by Apps, Citizen Developers, …

MarTech 8000 and How To Survive in the Jurassic Parc of Dazzling IT Solutions featuring Peter O´Neill

May 14th, 2020


Recently the MarTech 8000 Landscape was published with over 8000 available products and solutions for marketing. In the first part of the B2B …

Into A New Era In B2B Marketing featuring Mike Kleinemaß (Global Digital Marketing & Communication Expert)

May 11th, 2020


Mike Kleinemass is well known in the German B2B Marketing community. He made Thyssenkrupp Industrial Solutions AG an international benchmark in …

Next Generation B2B Marketing (Part 2) featuring Joel Harrison (Editor-in-Chief and Co-Founder of B2B Marketing)

May 8th, 2020


In this  second part of their coffee talk Joel and Uwe take a look at topics such as the Netflix-Industry, her impact on B2B marketing as well as the B2B Marketing IT-challenge and much more. Get inspired by this …

Next Generation B2B Marketing featuring Joel Harrison (Editor-in-Chief and Co-Founder of B2B Marketing)

May 6th, 2020


He is the "Grand Senior" in B2B Marketing. Since more then 20 years Joel Harrison is working in that area. With his B2B Marketing organization he runs one of the globally leading  event series called "IGNITE". In this …

Prolog featuring Uwe Seebacher

May 4th, 2020


The opener eposide is featuring your host himself as the mastermind and chief editor of the book, Uwe Seebacher. He considers himself as the "sherpa" of the group of authors and will introduce you to the "making of" of …

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