Everytime he heard their tagline— “to be thought leaders in digital marketing executing” — the co-founder wanted to gag.
So Workshop Digital went through a rebranding.
They decided to stop focusing on solving a particular problem. Instead, they were going to continually focus on one thing: Always being better for these 3 customers:
1: their clients
2: their client’s customers
3: their internal staff
On this episode of the B2B Growth Show, Andrew Miller, Co-Founder at Workshop Digital, told us all about how they rebranded their agency, came up with a new tagline, and stopped focusing on solving a problem, and started focusing on their customers.
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
We'll never send you more than what you can read in < 1 minute. :)
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase