B2B Growth: Your Daily B2B Marketing Podcast
A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
#WhyPodcastsWork 9: 3 Reasons Why It’s OK That Your Podcast Didn’t Result in a Direct Sale w/ Ronny Sage
In this episode we talk to Ronny Sage, Founder & CEO at ShoppingGives & Host of The Impact Exchange podcast.
Ronny shares his thoughts on the value of thought leadership and building a community around your brand’s mission.
We discuss:
1. How authenticity leads to sales.
2. What’s the effect of borrowed brand affinity?
3. What should the purpose of your industry podcast be?
4. How to organically generate customers from your podcast.
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