It takes seven to 16 touchpoints to move a prospect to the next stage of the buyer’s journey. Not to buy. Just to graduate to the next stage.
So, what’s the best combination of inbound and outbound touchpoints?
Sheila Kloefkorn, co-host of the B2B Growth Show, explores how to launch and scale an effective outbound lead generation program.
On this episode of #DemandGen, Sheila discusses:
i. The history of ABM and its value for agencies today
ii. How to coordinate sales and marketing to target your ideal account
iii. Personalizing your outbound messages
iv. The benefits of ABM
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