In this episode we talk to Tom Fishburne, Founder of Marketoonist, keynote speaker, and author of Your Ad Ignored Here.
Tom shares 4 specific ways humor can be a catalyst to your B2B marketing efforts:
Develop more empathy for your prospective customers
Better understand your target market
Create serialized content that your audience actually looks forward to
Internal cultural impacts -- helping you talk about tough topics, creating an environment for better change management
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