“Choice is an illusion created between those with power and those without.” — Merovingian, The Matrix
Whether you think we’re living in The Matrix already or not, our understanding of the human brain and decision-making is still wanting.
However, scholars like Dr. Moran Cerf, a neuroscientist and business professor at the Kellogg School of Management at Northwestern University, are working to increase our understanding. He joins Erik in the third episode of the #Neuromarketing series to discuss…
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