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B2B Growth: Your Daily B2B Marketing Podcast

1421 EpisodesProduced by Sweet Fish MediaWebsite

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.


#Neuromarketing 3: How to Leverage Neuromarketing to Improve Your Business w/ Dr. Moran Cerf

“Choice is an illusion created between those with power and those without.” — Merovingian, The Matrix

Whether you think we’re living in The Matrix already or not, our understanding of the human brain and decision-making is still wanting.

However, scholars like Dr. Moran Cerf, a neuroscientist and business professor at the Kellogg School of Management at Northwestern University, are working to increase our understanding. He joins Erik in the third episode of the #Neuromarketing series to discuss… 

  • Two approaches scientists have for planting chips in the brain
  • The technical and ethical dilemmas facing neuroscientists
  • How to use neuroscience to measure and create engaging content
  • Four ways to know if neuromarketing is right for your business

Listen to the first two #Neuromarketing episodes here and here.

This series is hosted by Erik Kostelnik, Founder & CEO at

To hear more interviews like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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