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B2B Growth: Your Daily B2B Marketing Podcast

1421 EpisodesProduced by Sweet Fish MediaWebsite

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

34:03

978: How This Team Decreased Sales Cycle Length by Over 90% (Part 2) w/ Brian Sowards

In this episode we talk to Brian Sowards, Enterprise Go-to-Market Strategist at The Muse.

In Part 2 of a 2 part conversation with Brian, he shares:

The second half of 4 specific prospecting & deal management tactics that Brian has used to generate amazing results.

3) Give each functional area their piece of the puzzle, equip champion to sell internally

4) Content-Based Networking (i.e. LinkedIn content & podcast interviews)
Why introverts can dominate in B2B sales

If you missed it, check out yesterday's episode where Brian shared, the first 2 of 4 specific prospecting & deal management tactics that Brian has used to generate amazing results:

  • How to do personalized outreach effectively

  • Setting yourself up to be referred down & referencing other names in the buyer's organization that may be involved in the buying process

Here's a template you can use to execute this same strategy:

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