B2B Growth: Your Daily B2B Marketing Podcast
A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
#ABM 2: How to Use Direct Mail to Quadruple Engagement w/ Heidi Vandermeer
Old School, meet New School.
Think direct mail is a waste? You haven’t seen smart direct mail.
In the second episode of the #ABM series, Kris Rudeegraap talks with Heidi Vandermeer, Account-Based Marketing Manager at Security Compass.
They cover:
i. Direct mail tracking
ii. The importance of following up
iii. Combining offline and online experiences
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, or Spotify, or on our website.
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