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B2B Growth: Your Daily B2B Marketing Podcast

1423 EpisodesProduced by Sweet Fish MediaWebsite

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

17:46

#ABM 2: How to Use Direct Mail to Quadruple Engagement w/ Heidi Vandermeer

Old School, meet New School.

Think direct mail is a waste? You haven’t seen smart direct mail.

In the second episode of the #ABM series, Kris Rudeegraap talks with Heidi Vandermeer, Account-Based Marketing Manager at Security Compass.

They cover:

i. Direct mail tracking

ii. The importance of following up

iii. Combining offline and online experiences

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, or Spotify, or on our website.

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