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B2B Growth: Your Daily B2B Marketing Podcast

1421 EpisodesProduced by Sweet Fish MediaWebsite

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

32:10

1235:The Sales Process Is Broken w/ Ryan Bonnici

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared.

Randy Frisch, CMO at Uberflip, recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem.

They talk about:

  • How being a mini CMO prepared him to wear all the CMO hats
  • Ryan's take on how the sales process is broken (& how to streamline it)
  • Why marketers should think like consumers
  • Four weeks off a year is the bare minimum

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play!

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