B2B Growth: Your Daily B2B Marketing Podcast

When most of us hear “alignment” we either: A) Yawn because we’re over hearing about it or B) think about #alignment between sales and marketing. But, for #ABM organizations, alignment must be in 2 other areas:

*Alignment between marketing and marketing (yes, you read that right)

*Alignment between marketing and its customers

On this episode, Jaime Romero joined us to discuss alignment (the non-yawning kind).

Jaime Romero is the VP of Global ABM at MRP, billed as “the only enterprise-class predictive ABM platform.”

What we talked about:

i. Driving alignment

ii. Sales and marketing alignment

iii. Marketing and marketing alignment

iv. Marketing and customer alignment

v. Precitive ABM

vi. Contact activation

vii. Actionable insights

This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.