When most of us think of “brand,” we think of a logo. Carin has a simple answer to that concept:
She’s a self-proclaimed “brand junkie” who believes brand and purpose are at the core of a company’s competitive advantage. So, on this episode, she dives into:
i. How brand is the outcome of a customer’s experience and feelings associated with a company
ii. Becoming a purpose-driven brand
iii. How the SasS & B2B industries can reclaim their branding and positioning
iv. Why brand is the competitive advantage that cannot be copied
v. Standing out in a competitive market using branding
vi. De-risking your growth expansion using your brand
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