In this episode we talk to Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc..
Content strategists have a skill.
They can look at a topic or a headline and immediately know if it has an advantage in search optimization or social media.
Let's breakdown the difference between the two most popular channels in content marketing:
What works best where? And is it possible to optimize a single piece of content for both? How??
For more insight, check out this other blog post on the subject.
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