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B2B Growth: Your Daily B2B Marketing Podcast

1423 EpisodesProduced by Sweet Fish MediaWebsite

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.


#Culture 3: 5 Leadership Development Goals Managers Should Set in 2020

When it comes to superheroes, Batman is better than Superman, hands down. It isn’t even a contest. 

Yeah, I said it. 

It’s because Superman is just lucky, while Batman works hard to be the leader he is — and leaders everywhere should take note. 

See, Superman is basically the Swiss-Army knife of superpowers, right? He’s faster than a speeding bullet, can leap tall buildings in a single bound, which is a weird flex since he can fly. Plus, the laser-eyes, ice-breath and… ability to sneeze hummus?

But Batman... as far as I can tell, his only superpower is his trust fund. 

Otherwise, he’s just an eccentric guy who is really, really invested in his own personal growth.

My point is, if you’re a manager and want to be successful in developing the next generation of leaders, it’s important that you never stop developing yourself. You need to set goals for your personal growth in order to better help others achieve theirs. 

And there are 5 surefire ways you can:

  • Know yourself better
  • Do less, but more of the things that matter
  • Think macro, invest micro
  • Pursue mastery
  • Mentor someone

To listen to this episode and many more like it, subscribe to Crafting Culture on Apple Podcasts, Spotify, or follow along on our website.

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