B2B Growth: Your Daily B2B Marketing Podcast

In this episode we talk to Scott Kooken, President at Links Unlimited.

Scott shares 3 specific ways to make it easier on your end users to engage with your brand:

1) Think about all engagement points--not just customers, but investors, vendors & others

2) Don't fall into the trap of a cookie cutter approach

3) Think about the big picture of your customer's experience & offer suggestions about what each step could look like.

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