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B2B Growth: Your Daily B2B Marketing Podcast

1423 EpisodesProduced by Sweet Fish MediaWebsite

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

38:42

#H2H 6 : Why Empathy Drives Greater Sales Results w/ Michael Brenner

This #H2H segment is an interview hosted by Carlos Hidalgo featuring Michael Brenner, B2B Content Expert, Founder of Marketing Insider Group and author of the new book that is available for pre-order, Mean People Suck: How Empathy Leads to Bigger Profits & A Better Life.

Carlos & Michael discuss the area of empathy and how B2B marketers can apply this in their approach.

Additionally, we discuss the benefits of kindness and compassion at an individual level.

Michael shares a few case studies as well to demonstrate the impact that empathy can have on a culture and on your customers.

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