B2B Growth: Your Daily B2B Marketing Podcast
A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
1060: Why You Should Be Brand-Focused & Data-Driven (And How to Do It) w/ Scott Taylor
In this episode we talk to Scott Taylor, known as The Data Whisperer & Principal Consultant at MetaMeta Consulting.
Recently called "The GaryVee of Data", Scott dispels the false dichotomy that many marketers see between creative & data.
He shares The 4 C's of data that are crucial to a successful ABM program, and for successfully leveraging all of your data for marketing purposes.
The 4 C's are: Code, Company, Category & Country
For more from Scott, check out his recent episode on The Data-Driven Marketerwith Allen Pogorzelski here.
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