B2B Growth: Your Daily B2B Marketing Podcast
A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
#CategoryCreation 15: The CEO's Important Role in Category Creation w/ Chris Orlob
In this episode John Rougeux, VP of Marketing for Skyfii, chats with Chris Orlob, Sr. Director of Product Marketing at Gong.
Here are a few takeaways :
Why having your CEO buy in to category creation is key
What prompted Gong to pursue category creation in the first place
How to work with analysts on adding a new category
Chris's top reads for aspiring category creators
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