B2B Growth: Your Daily B2B Marketing Podcast
A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
1004: Want Influence? Don’t Write a Book. Start a Podcast w/ Kevin Kruse
This episode we invited serial entrepreneur Kevin Kruse, Founder and CEO of LEADx.org, to show how to have massive influence on your category.
We asked him about increasing sales, mastering thought leadership, and driving product demand. What was his advice? Start a podcast.
He told us all about:
Using podcast interviews to build an influencer network
Regrouping all of your episodes around specific categories, and re-releasing them as niche spinoffs.
Repurposing podcast content into books with little extra work
Having actionable content to drive viewership
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