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B2B Growth: Your Daily B2B Marketing Podcast

1421 EpisodesProduced by Sweet Fish MediaWebsite

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.


#BTC 29: How to Build a Thought Leadership Program (A 10-Part Framework)

In this episode of the #BehindTheCurtain Series, James & Logan talk about how we're activating 5 personal brands on our team to establish our new evangelist program.

We go deep on the 10 steps we've identified to kick-off & execute this program:

  1. Identify Your Evangelists
  2. Determine Your Evangelist's Points-of-View
  3. Identify Pillar Content
  4. Map Out Your Content Themes
  5. Determine Your Content Focus Ratio
  6. Identify Your Primary Content Types
  7. Establish Your Editorial Calendar
  8. Set a Frequency Goal
  9. Find Tools to Make You More Efficient
  10. Determine Time Commitment (& Empower Your Team to Maximize That Time)

If you like this episode, you'll probably also love:

You’re Not a Thought Leader Unless You Take a Stand with James Carbary and Logan Lyles

3 Benefits to Content Creation “Batching” with Joe Sullivan

Sweet Fish is hiring! Click here to learn more.

Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now:

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

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