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B2B Growth: Your Daily B2B Marketing Podcast

1421 EpisodesProduced by Sweet Fish MediaWebsite

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

19:42

1201: How to Double CTA Button Conversions w/ Paul Hager

In this episode we talk to Paul Hager, CEO at Information Technology Professionals.

Paul shares how to leverage the 30% of your buyers' brains that are dedicated to visual processing.

He also gives some surprising stats from Microsoft on how their partners have 2x'd & 4x'd their win rates based on their go-to-market strategies (hint: it has to do with their industry focus & willingness to niche down).

To go deeper on the topic of getting face-to-face in your marketing & sales efforts, check out the throwback espiode Logan mentions in this episode with Ethan Beute at BombBomb here:

B2B Growth 248: How to Use Video for Relationships Instead of Marketing

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