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B2B Growth: Your Daily B2B Marketing Podcast

1421 EpisodesProduced by Sweet Fish MediaWebsite

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

17:07

#ABM 12: 2 ABM Revolutions Within the Last 5 Years w/ John Common

There have been 2 recent revolutions in ABM:

  • Marketing has been catching up to sales in terms of the importance of understanding ABM.
  • The tool sets available to today’s B2B marketer have exploded.

The elements that you need in place to do account-based are, fundamentally, things you should already be doing as a B2B marketer.

On this episode, I interview John Common about the implications of these 2 truths to the appreciation & application of ABM.

What we talked about:

  • What ABM isn’t (tools or single-use tactics)
  • What ABM is (strategy that stands on the pillars of B2B growth success)
  • Cross industry ABM application is huge

This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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