Cover art for podcast B2B Growth: Your Daily B2B Marketing Podcast

B2B Growth: Your Daily B2B Marketing Podcast

1423 EpisodesProduced by Sweet Fish MediaWebsite

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

26:53

#ABM 13: Amplify Your Voice: Turn Your Entire Company Into Marketers w/ Maria Pergolino

I've never met a marketer that had too many resources. No one ever says, "I have too much time, too many people, and too much money to amplify this company's voice."

But it's unlikely you'll get handed the resources you need. So how do you get more out of your current marketing activities with the budget you already have?

Turn your entire company into marketers.

What if every one of your employees and every partner worked to share your message? Serious network growth, right? How do you put the tools in place to facilitate that networked effect?

On this episode of  B2B Growth Show, Dan Frohnen, CMO at Sendoso, interviews Maria Pergolino, Chief Marketing Officer at ActiveCampaign, about amplifying your voice through internal marketing. In this conversation, Dan and Maria talk about using technology to personalize marketing and the value of doing internal marketing first.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to B2B Growth: Your Daily B2B Marketing Podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.sounder.fm/8092/rss.xml

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens