Cover art for podcast Awkward Silences

Awkward Silences

146 EpisodesProduced by User InterviewsWebsite

Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/mark… read more

43:05

#63 - Information Architecture in UX with Page Laubheimer of NN/g

Information architecture is everywhere. Page Laubheimer, Senior User Experience Specialist at Nielsen Norman Group, joins our hosts to shed some light on the complicated topic of IA and how the way we organize data impacts how we interact with products. He explains how and when to do IA work on a UX project, which research methods you’ll need, and how to launch your IA career.

Page talked about…

  • How and when to do IA work on a UX project
  • Which research methods you’ll need to use to improve your IA
  • How to launch your IA career


Highlights

  • [1:15] What is information architecture anyway?
  • [10:07] Why IA is the eternally relevant UX discipline.
  • [12:40] The term "architecture" makes many people think IA has to come first, but this isn't always the case.
  • [23:17] How Page got started in IA.
  • [27:11] What kind of research do you need to do to create good IA?
  • [36:00] If you're doing IA as a part of your UX work, take some time to really focus on words.


About our guest

Page Laubheimer is a Senior User Experience Specialist at Nielsen Norman Group. His background in library and information science helps him create usable and organized interfaces. At NN/g he performs independent research, leads courses and seminars, and works with clients to create well organized UX. 

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Awkward Silences

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.transistor.fm/awkward-silences

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens