Jax Daily Avoiding Follower fraud on social media. The temptations for influencers to fake the size of their followings have never been bigger. Get more “followers” and brands will pay you more, at least in deals that care only about perceived reach, how many eyeballs will see the message posted on your various accounts. But brands and agencies are getting smarter about the tell-tale signs of fakery. It’s starting to cost some influencers opportunities, while legitimate influencers need to look closer to make sure their followings are the real deal. www.musicmarketinginsider.com & www.jacquelinejax.tv
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