Universal artists can now access streaming consumption and social engagement data from an in-house app. Universal Music Group, home to acts like Taylor Swift, Lady Gaga, Mariah Carey, Queen, and Kanye West, rolled out an in-house artist analytics app Thursday that lets musicians and their managers see data from major music-streaming services as well as social engagement information from Facebook, Instagram, and Twitter.
Featuring music from David Vaters and Greg Hoy & The Boys, Living Waters and Orchestra Fuego.
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