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Audiogyan (founded in 2016) is a collection of conversations with luminaries of the Indian creative world. It’s a passion project to document thoughts and ideas of Indian designers, artists, musicians, writers, thinkers, and luminaries of the creative world.


24: Industrial design of the 80’s in India with Ashok Panwalkar

Today I have Ashok Panwalkar with us Audiogyan. He is one of the Senior Product Designer on the Indian product Design industry. Currently he is the Creative Director of 3F Design Company based in Pune. Previously he was working with Philips in Various capacities as a designer for nearly 3 decades. Today we are here to discuss with him some insights into the world of Product Design in India.

1\. What kind of Industrial products were designed and made in India during 1980’s and 90’s? How and what changed in the last 30-40 years?

2\. What were the dominant materials that were used in Designing industrial products in the 80’s? What has changed since then?

3\. As per my reading, Philips came to India from Netherlands in 1935\. How has it’s contribution changed the product design landscape of India?

4\. Did people get sensitive to good design and bad design due to advent of such companies? How? Can you share any specific product or range of products which changed the Indian electrical market?

5\. Personal

    1\. What made you get into this corporate world, that too with Industrial / product design background at that time?

    2\. What are your top 3 learnings while working in the industrial design space?

    3\. What kind of talent is required in India to make well designed industrial products?

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