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Audiogyan (founded in 2016) is a collection of conversations with luminaries of the Indian creative world. It’s a passion project to document thoughts and ideas of Indian designers, artists, musicians, writers, thinkers, and luminaries of the creative world.


Designing logo for the government with Tarun Deep Girdher

Today I have Tarun Deep Girdher on Audiogyan. Tarun is a Activity chairperson at NID. He is passionate about and also teaches Type Design, Typography, Printing Technology, Illustration, Visual Narratives, and Environmental Perception. Tarun's professional projects include socially relevant communication projects, he has deep concerns about inclusive design, disability, gender sensitization, etc. He has designed more than two dozen publications. Apart from such a huge body of work, Tarun has also designed over thirty logos including Right to Information, and None of The Above (NOTA) for the Government of India - and that is the topic of our discussion today. Designing for the government.

  1. What is a logo? How has your definition of a logo changed over time and after designing more than 30 logos for the government? Any milestone logos which changed your perception of what a logo is?
  2. I saw the RTI logo and its guideline document. Can you tell us the process of arriving at the final logo? From brief to final approval? Using Bell Gothic, other language script renditions, the Pantone Blue which you recommended, usage, and overall brand guidelines.
  3. Similarly, can you briefly tell us about the NOTA logo
  4. What is the biggest reason you kept both the logos super simple - Easy to recall, easy to reproduce or thinking of the person lowest in the educational pyramid?
  5. A logo is the simplest way to associate with a brand. Traditionally speaking, it is always simple. What is special while designing for the government? What new dimensions get added?
  6. How sensitive is the government about design? From function to aesthetics? Not just the current government but over all?
  7. I am heavily influenced by the western school of thought - Do your user research, try out MVPs etc... But the actual act of designing most of the time happens solo and then we need teams to execute it. Generally, speaking, design by a community is not recommended. Do you agree and what were the 2 big challenges that you faced while designing for the world's biggest democracy - where everybody had an opinion?
  8. How can students and professionals contribute their skills to government institutions and projects to improve standards of design?
  9. What is one tip/suggestion you would like to give all students and designers who critic on new identities, logo or designs, without understanding the context or constraints?

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