Cover art for podcast ATW - Downstage Center

ATW - Downstage Center

357 EpisodesProduced by American Theatre WingWebsite

The American Theatre Wing presents Downstage Center a weekly theatrical interview show, featuring the top artists working in theatre, both on and Off-Broadway and around the country.

49:30

Broadway Advertising (#87) February, 2006

When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of theatre marketing today, the work of the ad agency, setting audience expectations and how to find the essence of a show - often before the show is even complete. Original airdate - February 3, 2006.

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