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77 EpisodesProduced by Associated PodcastWebsite

Broadening access to venture capital, one conversation at a time - from advice about careers to getting your business funded, we’re putting it all out there.Each week we bring you a conversation with one of our friends in the investment industry: associates, interns and a whole host of others. Hoste… read more

77 Episodes | 2019 - 2023

How to Raise a Venture Fund | Leila Zegna (Kindred Capital)

March 28th, 2023



If you want to get in contact with us you can reach us via email at ⁠⁠ as well as on Twitter (@associated_pod).

We are trying to understand our listeners better so we can make better …

Deniz Kent (CEO of Prolific Machines) - A bioscience founder's perspective on the US and European funding landscape [Christmas Bonus]

December 16th, 2022


Our final special Christmas episode with Deniz Kent CEO of Prolific Machines, we could not think of a better person to listen to ensure that you …

Briehan Burke (Keen Venture Partners) - Been there and done both, an exceptional perspective on both the European and US tech landscape [Christmas Bonus]

December 12th, 2022


We are so delighted to release this special Christmas episode with Briehan Burke from Keen Venture Partners. This year has had its highs and lows, …

Hussein Kanji (Hoxton Ventures) - Why LPs didn't think Europe could produce venture returns and more [Christmas Bonus]

December 8th, 2022


As an early holiday present to our listeners. We are releasing 4 of the interviews that we recorded for our Series on the influx of American capital …

Judith Dada (La Famiglia) - Why VC isn't black and white between collaboration and competition [Christmas Bonus]

December 5th, 2022


As an early Christmas present to our listeners. We are releasing 4 of the interviews that we recorded for our Series on the influx of Amercian capital into European VC in their raw form. Judith covers topics like:

- …

The US Capital Influx: What Does US Money Mean For European Founders?

September 13th, 2022


In this final episode of Season 7, we discuss the benefits and challenges the influx of US capital for the leaders that are the crux of the European tech ecosystem - the Founders. Our guests consisting of some of the …

The US Capital Influx: Does Europe's Structure Mean It Can't Be Tamed?

August 30th, 2022


For American VC funds looking to get a slice of the European pie, things are easier said than done. From covering 20+ distinct markets to cultural …

The US Capital Influx: Does Europe Have All The Talent It Needs?

August 16th, 2022


The ‘standard’ US partner profile is hard to find in Europe, so US funds have found it difficult to hire, BUT what if you create your own standard …

The US Capital Influx: Is the VC Turf War Fake News?

August 2nd, 2022


Does Coatue and Sequoia entering Europe mean trouble for local funds?

Last episode we looked at US driven competition in EU VC. This week our guests explain why it isn't all doom and gloom. From party rounds to finding …

Does This Mean A European Turf Battle?

July 19th, 2022


Style, media coverage, valuations - those are things we all could guess would be areas of competition between local VCs and incoming US firms, but …

The Influx of US Capital: Why Now?

July 5th, 2022


In 2021, 28% of all Venture Capital investments in Europe had at least one US fund on their cap table, to put that number into perspective, it was 16% in 2017. In this second episode, co-host Francesca Baillieu …

The US Capital Influx: How Did European Tech Get So Hot?

June 21st, 2022


In Episode 1 of our new series on the influx of US Venture Capital into the European tech ecosystem, we cover how and why European tech has gone from a 'backwater' into one of the most vibrant venture ecosystems …

Sebastian Johansson at byFounders

November 9th, 2021


And to close off Season 6 of Associated podcast, we have the brilliant Sebastian Johansson from byFounders. In this episode we discuss the importance …

Emilie Hannezo at InMotion Ventures

November 2nd, 2021


What do electric vehicles and sustainable skincare have in common? Well, this week’s guest is something of an expert in both! Emilie talks to us about how she ended up in Jaguar Land Rover’s corporate venture capital …

Mike McGraw and Gabriele Papievyte at Inovia Capital

October 26th, 2021


In this episode we focus on mentorship; it's described as "in the DNA" of Inovia! We hear what Mike has learned from being mentored by Patrick Pichette, Inovia GP, Chairman of Twitter, and ex-CFO of Google, and about …

Rodney Appiah at Cornerstone Partners

October 19th, 2021


In this episode Rodney unpacks journey in VC and Growth Equity including his start in investment banking pre the financial crisis, building BGF (the UK government's Private Equity fund), and becoming a Partner at the …

Fred Ursell at Pembroke

October 12th, 2021


In this episode we find out the difference between a VC and VCT as Fred gives us an insight into the consumer-focused VCT fund, Pembroke. Their recent investments in Dropless car-washing and Coat paint exemplify the …

Susan Lin at Felix Capital

October 5th, 2021


Susan Lin started meeting angel investors aged ten. No, she wasn’t a child entrepreneur - she was the child of entrepreneurs! From these unconventional beginnings, Susan shares the motivations, decisions and …

Rakesh Narayana at Reckitt Capital

September 28th, 2021


Rakesh Narayana heads up the venture fund for the corporate behind huge household brands like Dettol, Durex and Finish - no mean feat! In this …

Henrik Wetter Sanchez and Jeevan Sunner at Playfair Capital

September 21st, 2021


S6E3! We're excited to welcome the duo Henrik and Jeevan from Playfair Capital. In this episode, we get an insight into both their career journey's into VC (hint: they are both finance escapees but they have amazing …

Madison McIlwain at Defy VC

September 14th, 2021


We’re thrilled to have Madison McIlwain joining us this week to discuss her role at Defy VC, including her recent promotion to Partner! We discuss …

Megan Reynolds at Crane Venture Partners

September 7th, 2021


We're back with Season 6! We're super excited to welcome the marvelous Megan Reynolds at Crane Venture Partners! We talk about:
- Her journey from …

VC Interviews 101: The Question Game

July 20th, 2021


Part 4 of 4 on everything we've learned from interviewing for Venture Capital positions at top funds!

In this episode Francesca Baillieu and Tunde Adekeye talk about how to dazzle your interviewer with piercing, …

VC Interviews 101: Personal Questions (Why Pick You)

July 13th, 2021


Part 3 of 4 of our mini-series unpacking everything we've learned from interviewing for top VC Funds! 

In this episode, Francesca Baillieu and Tunde Adekeye discuss how to answer personal questions in VC Interviews, …

VC Interviews 101: Case Studies Unpacked

July 6th, 2021


Part 2 of 4 on everything we've learned from interviewing for Venture Capital positions at top funds! 

In this episode Francesca Baillieu and Tunde Adekeye discuss the case studies and technical questions that often …

VC Interviews 101: Why this fund?

June 29th, 2021


4 Part Miniseries

We're sharing everything we've learned from interviewing for Venture Capital positions at top funds! In this episode Francesca Baillieu, with very special co-host Tunde Adekeye, discuss the questions …

Raees Chowdhury at Revolt Ventures

May 4th, 2021


💎 BONUS 💎 with Raees Chowdhury, Investor at Revolt Ventures and recent Forbes 30 Under 30 honouree! From fashion, through health and to real …

Magnus Grimeland and Ollie Purdue at Antler

April 27th, 2021


We're learning all about Antler's hands-on approach to very early stage investing - in conversation with Magnus, the founder and CEO, and Ollie, who joined Antler as a Partner having previously founded a challenger bank …

Sacha Haider at Global Ventures

April 20th, 2021


This week we escape to warmer climes (virtually) as Francesca and Petra speak to Sacha Haider at Global Ventures in Dubai. With 5 years of experience across various emerging markets under her belt, Sacha takes us …

Todd Grover at World Innovation Lab

April 13th, 2021


This week we're joined by Todd Grover, an investor at World Innovation Lab (WIL) to talk all about his unique role spanning the US and Japan. We …

Elena Mazhuha at Genesis Investments

April 6th, 2021


Lois and Francesca are joined by Elena Mazhuha at Genesis Investments.

In this conversation we discuss:

  • Genesis Investments’ origins, fund …

Miao He at Luminous Ventures

March 30th, 2021


Miao He is an Investment Associate at Luminous Ventures, having arrived at deep tech via a PhD in Molecular Biology and a stint as a Bioinformatics …

Pauliina Martikainen at

March 23rd, 2021


On this week's episode, Francesca and Petra speak to Pauliina Martikainen, Investment Director at Maki. From her start in PR to launching her own …

Mark Shepherd at Beringea

March 16th, 2021


What are the benefits of starting out at a generalist fund? What happens when you meet your colleagues for the first time in fancy dress? How does a …

Mark Pearson and Oli Hammond at Fuel Ventures

March 9th, 2021


We are excited to introduce our second episode of Season 5 with the incredible duo: Mark Pearson and Oli Hammond from Fuel Ventures. In this episode we discuss:

- Mark and Oli's unique journey's into VC. You'll be …

Beata Klein at Creandum

March 2nd, 2021


We're kicking off Season 5 with a bang! We're super excited to come back from our little hiatus to speak to the marvellous Beata Klein at Creandum! We talk all about her starting a company in Asia, why she chose to join …

Finn Murphy at Frontline Ventures, Annalise Dragic at Sapphire Ventures, Kamil Mieczakowski at Notion Capital

December 22nd, 2020


We're ending the year- and what a year it has been!- with a bang and a bonus episode. Lois and Petra are joined by a wonderful trio this week; Finn, …

Hector Mason at Episode 1

December 15th, 2020


This week, Hector Mason at Episode 1 sits down with Francesca and Petra- we chat about E1's strong content strategy, what boxes he needs to tick before presenting the company to the partnership and how he goes about …

Esha Vatsa at Pilabs

December 8th, 2020


We're joined by Esha Vatsa, an investor at Pi Labs - the early stage PropTech fund with a corresponding accelerator. Lois and Petra find out how Esha's early career in accountancy and transaction services inspired her …

Crystal Huang and Jai Sajnani at NEA

December 1st, 2020


This week we hop across the pond and speak to Crystal and Jai at New Enterprise Associates- where both are Principals. We find out about how each …

Daisy Onubogu at Backed VC

November 24th, 2020


This week Petra and Lois sit down with Daisy Onubogu at Backed VC, where she leads Network and Communities. We unpack exactly what that role entails …

Hannah Redgewell at Channel 4 Ventures

November 17th, 2020


Lois and Francesca are joined by Hannah Redgewell, Investment Manager at Channel 4 Ventures. They get straight into Channel 4's unique model of exchanging TV advertising for equity in companies, and discuss the …

Rodrigo Mendoza-Smith at Quine

November 10th, 2020


This week, our guest Rodrigo Mendoza-Smith joins us from Mexico City to chat about his unique journey as a mathematician in VC to founding his own company, Quine. He explains how he uses his unique skillset in the world …

Jessica Li at Zageno & Elpha

November 3rd, 2020


We're delighted to be joined by Jessica Li in this episode of Associated. For a change of pace, in this episode, Lois and Julia get into the details …

Sam Cash at Project A

October 27th, 2020


We're so excited to kick off Season 4 with the inimitable Sam Cash, Principal at Project A Ventures. Francesca and Lois dive straight in to find out about Project A's unique differentiator of providing operational …

Matt Penneycard at Ada Ventures

September 15th, 2020



In this very special episode of Associated we do the unthinkable - we interview a Partner! Matt Penneycard is one of two Founding Partners at Ada Ventures, the fund investing in overlooked founders and …

Shaun Hon at Rainmaking

September 8th, 2020


Ready for a new take on the VC space? Join us this week, as we interview Shaun Hon, Director of Rainmaking Transport, Southeast Asia’s first corporate venture builder for the maritime industry. He delves into his …

Shinaz Navas at Emerge Education

September 1st, 2020


This week we're joined by Shinaz Navas, Associate at Emerge Education. During our interview we learned more about Shinaz's experience founding his own EdTech startup and how he's implementing that experience and …

Yvonne Bajela at Impact X

August 25th, 2020


This week we’re delighted to be joined by Yvonne Bajela, Principal at Impact X Capital. We hear about how Yvonne put her own spin on a relatively ‘traditional’ career path through investment banking and strategy …

Gunita Bhasin and Magda Posluszny at Speedinvest

August 18th, 2020


This week we have another double dose on Associated- this time, courtesy of Speedinvest! Francesca and Petra chat to Gunita and Magda who are both investors at the fund- exploring their different journeys into venture …

Jacob Claerhout at Partech

August 11th, 2020


This week we're excited to be joined by Jacob Claerhout, Associate at Partech and founder of Merit, the 'Codeacademy for VCs'! Like us, Jacob feels strongly about broadening access to venture capital which is why he …

Paul Lehair at AlbionVC

August 4th, 2020


Paul Lehair, Investment Manager at AlbionVC, joins us this week to share his brilliant story - not only did he have the pleasure of meeting Petra …

Kate Seledets and Jessica Tan at 500 Startups

July 28th, 2020


We're joined by Kate and Jessica, Associates in the Investment Team at 500 Startups who took pretty different paths to get there! We talk about how each of them is motivated by getting hands-on to support companies' …

Magda Lukaszewicz at Balderton

July 21st, 2020


What do politics and VC have in common? We find out this week as Francesca and Petra sit down with Magda Lukaszewicz at Balderton (fun fact:  she was …

Kathy Gromotka and Michael Tefula at Downing Ventures

July 14th, 2020


In a first for Associated, we're joined by two guests this week! Kathy and Michael are both Principals at Downing Ventures where, although they tend to look at different types of companies, they work together closely. …

Will Bricker at Hustle Fund

July 7th, 2020


We're absolutely thrilled to be joined by Will Bricker, Associate at Hustle Fund, to kick off our third season of Associated! Happily, the concept of …

Reflecting on Two Seasons

June 2nd, 2020


To close out our second season we’re introducing a new member of the Associated team! Julia’s been working with us behind the scenes and is making …

Deepka Rana at Northzone

May 26th, 2020


This week we're joined by Deepka Rana, Associate at Northzone, to discuss early stage investing across Europe and the United States. We chat about the joy of B2B products that delight the end user, ponder the immediate …

Bastian Faulhaber at Boston Consulting Group Digital Ventures (BCGDV)

May 19th, 2020


In this episode of Associated, Bastian Faulhaber chats to Petra and Francesca about his role as Venture Architect at BCG Digital Ventures- the …

Sarah Guemouri at Atomico

May 12th, 2020


Sarah Guemouri, Senior Associate at Atomico, joins us this week to chat about what it's like to focus on research and insights for one of Europe's top funds. We discuss building a data strategy at a VC fund, how …

Alise MacFayden at Relay Ventures

May 5th, 2020


In this episode Alise MacFayden joins Francesca and Lois to chat about her unique role as a financial analyst at Relay Ventures. They discuss how …

Seb Wallace at Triple Point

April 28th, 2020


Francesca and Petra chat to Seb Wallace at Triple Point this week! Seb talks about how the fund has adapted to the coronavirus crisis and how he is dealing with working from home-plus, we chat about his legal background …

Adam Reeve at Seedrs

April 21st, 2020


We're joined by Adam Reeve, Senior Investor Manager at Seedrs, this week to discuss what it's like working for one of the most intriguing brands in venture capital. If you only know Seedrs as a crowdfunding website, …

Keji Mustapha at Connect Ventures

April 14th, 2020


For this episode Lois and Petra have the pleasure of chatting to Keji Mustapha, Head of Network and Operations at Connect Ventures. They discuss …

Edel Coen at Draper Esprit

April 7th, 2020


This week we go international, speaking to Edel Coen from Draper Esprit in Ireland, with the Associated team split across the UK and Thailand. Edel talks about her experience on the operating side and investor side, and …

Nick Sando at Octopus Ventures

March 31st, 2020


Once again we're recording remotely, and this time we're thrilled to be joined by Nick Sando of Octopus Ventures (and, briefly, his cat). Before he joined Octopus to invest in the Future of Money, Nick was a founder …

Bethany Greer at Bethnal Green Ventures

March 24th, 2020


Kicking off Season 2 we've got Bethany Greer, Associate at Bethnal Green Ventures. For the first time on Associated we're recording remotely because of the global situation with COVID-19, but it hasn't stopped us! We …

Abi Mohamed of Community Growth Ventures, TechNation and Backed

February 11th, 2020


Petra and Lois sit down with Abi Mohamed, one of the busiest ladies in the business. She wears so many hats - founder, scout, developer, programme manager - it's a miracle she found the time to chat! They discuss Abi's …

Sarah Nöckel at Dawn

February 4th, 2020


This week we’re joined by Sarah Nöckel, the founder of Femstreet and investor at Dawn Capital! We find out more about what goes on behind the scenes at one of Europe’s largest VC funds focusing on investments into B2B …

Kyran Schmidt at Seedcamp

January 28th, 2020


What does it take to work at Seedcamp - one of the most influential early stage funds? Kyran Schmidt fills us in: on how he went from intern to associate, the foremost qualities Seedcamp looks for in founders, and …

Christmas Special 🎄

December 24th, 2019


It's Christmas Eve and we have a special episode for you today! The holidays are a great time to unplug and catch up on your reading, so we've …

Dele Akinyemi at MMC Ventures

December 17th, 2019


Petra and Francesca spend some time with Dele Akinyemi on this episode; Dele is an Associate for MMC Ventures, a fund investing in early stage UK start-ups. From East London to Indonesia, Dele has quite literally …

Freddie Evans at Augmentum

December 10th, 2019


On this episode, Petra and Francesca sit down with Freddie Evans, Associate at Augmentum Fintech. Freddie explains how Augmentum’s unique public structure sets them apart in the venture landscape and how it benefits …

Eva Rez at Sky Ventures

December 3rd, 2019


Lois and Francesca chat with Eva Rez, Senior Investment Manager at Sky Ventures. They discuss how corporate venture differs from institutional VC (Eva has experience of both!) and delve into some of the partnerships …

Emma Steele at Fair by Design

November 24th, 2019


Lois and Francesca chat to Emma Steele, Investment Manager at Fair by Design. They discuss Emma's career trajectory, the remit of the Fair by Design Fund, and how impact investing works. 

Fair By Design

Emma's LinkedIn 

Andy Davis at Backstage Capital

November 24th, 2019


Francesca and Lois are joined by Andy Davis, Venture Partner at Backstage Capital. They discuss the companies he's founded, how he advises the next generation of entrepreneurs, his favourite movie star and the …

Introduction to Associated

November 24th, 2019


Francesca, Lois and Petra introduce their new podcast and discuss how they're aiming to broaden access to venture capital. Get involved in the …

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