Today, the co-founder and CEO of a new company, Brain+Trust Insights, Katie Lioy, discusses the ubiquitous issue facing large brands today: dark data. What is it? How do we combat it? And what can we as executives do and say to push through the problem?
THE DIFFERENCE is the show for big brand executives exploring one big question: In the digital age, why do some brands thrive while others struggle to survive? Each episode, the founders of Brain+Trust Partners tackle one big trend, technology, or change and explore the difference between succeeding and scuffling when trying to capitalize. Brain+Trust is an executive consultancy helping busy leaders make sense of customer behavior and data to drive results.
LINKS TO KNOW
Visit Brain+Trust Partners to learn more about the firm: braintrust.partners
Follow the firm on Twitter: twitter.com/yourbraintrust
This podcast is a production of Unthinkable Media, makers of refreshingly entertaining podcasts about work. More at unthinkablemedia.com
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