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As Far As We Know

12 EpisodesProduced by Brain+Trust PartnersWebsite

As Far As We Know, hosted by Brain+Trust's Tracy Arrington and Tim Hayden, provides thought-provoking discussion with remarkable guests around the power of data, leadership and culture in our volatile business world. Each episode presents compelling perspectives from the most provocative arenas of m… read more

46:10

Customer Experience - Offline and Experiential: Tricia Houston

In this episode, we are joined by Tricia Houston of MMR Live. Customer experience professionals today are faced with challenges to delight audiences at every touch point. Tightening social network algorithms, customer data privacy legislation and emerging channels like connected homes and vehicles make for both new marketing opportunities, as well as friction. What about offline, non-digital transformation of marketing and communications? How can research, experiential strategies and design improve the success of brands in the next decade of digitization? 

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