In this episode, we are joined by Tricia Houston of MMR Live. Customer experience professionals today are faced with challenges to delight audiences at every touch point. Tightening social network algorithms, customer data privacy legislation and emerging channels like connected homes and vehicles make for both new marketing opportunities, as well as friction. What about offline, non-digital transformation of marketing and communications? How can research, experiential strategies and design improve the success of brands in the next decade of digitization?
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