Brain+Trust Partners' cofounder Christopher Barger and co-host Jay Acunzo run down a list of five awful PR crises facing big brands and what executives can learn. From the funny and bizarre to the serious and tragic, the guys deconstruct these stories through the lens of leading a global business and addressing the underlying people, process, and technology issues -- always in that order.
The Difference is the show for big brand executives exploring one big question: In the digital age, why do some brands thrive while others struggle to survive? Each episode, the founders of Brain+Trust Partners tackle one big trend, technology, or change and explore the difference between succeeding and scuffling when trying to capitalize. Brain+Trust is an executive consultancy helping busy leaders make sense of customer behavior and data to drive results.
LINKS TO KNOW
Visit Brain+Trust Partners to learn more about the firm: http://braintrust.partners
Follow the firm on Twitter: twitter.com/yourbraintrust
This podcast is a production of Unthinkable Media, makers of refreshingly entertaining podcasts about work. More at http://unthinkablemedia.com
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase