Cover art for podcast Art of the Float

Art of the Float

203 EpisodesProduced by Art of the FloatWebsite

Art of the Float is a podcast about float tanks and float centers. It's hosted by three float center owners who discuss their experiences and knowledge to help others looking to start their own business.

203 Episodes | 2015 - 2021

Episode 1: Teaser Episode - 000

October 26th, 2015


Dylan introduces the Art of Floating Podcast and describes its purpose (to help float centers start and grow). We also hear clips from upcoming …

Drew is Raising his Prices!

December 2nd, 2021


Warning: There's a bad word in this episode!

It’s a hot topic… to raise your prices or to not raise your prices. With the cost of goods rapidly rising, many float center owners find themselves wondering if now is the …

238: Diving into Selling Your Float Center

November 15th, 2021


Adult Language Notice!
Joey and Grace Le Penne from Mountain Float Spa are fresh out of the float center ownership world… they closed on the sale of …

Altered States of Consciousness

November 4th, 2021


What happens when you explore the power of “pulling aside the veil”? Dr. Victor Zelek, a licensed Clinical Psychologist and Neuropsychologist joins …

Buying or Selling a Business

October 28th, 2021


If you’re thinking about buying an existing business… or selling yours, there are some key things to think about in order to increase your chances of success. In this episode, Amy Reed, who actually doesn’t own a float …

235: The MidAtlantic Float Friends

October 14th, 2021


We all talk about how special the float industry is, and the “Mid-Atlantic Float Association” is living proof. A handful of float centers across New …

234: Holiday Promo Brainstorm

October 7th, 2021


It’s mid-October. Do you know what your holiday promotions are? NO? Don’t worry… neither does the crew! But don’t worry, you’ll get a smorgasbord of …

When it Rains...

September 23rd, 2021


You know the old saying, “when it rains, it pours into Kim’s center”, right? In tonight’s episode, Kim tells the watery tales of flash floods causing …

232: 2021 Float Con Drama Re-cap

September 16th, 2021


It was the best of times; it was the worst of times. Just depends on where you were to experience it all… yep. This episode, we’re going behind the scenes to find out what really happened at the Float Conference in …

231: Jeremy Jacob - Float Conference Special

August 24th, 2021


Jeremy Joins the pod once again! Jeremy shares some keys to thriving during a pandemic, a tease for his latest speech and of course the story of …

230: MC Flux - Float Conference Special

August 19th, 2021


Join us for another Float Conference Special episode! today we sit down with the illustrious MC Flux! We find out how he first got into float research, speaking at float conferences and how he deals with stress.

Stephen Johnson - Float Conference Special

August 12th, 2021


Drew and Dylan chat with Stephen Johnson about how he started speaking at the Float Conference, how floating provides an opportunity to view your own …

Client Acquisition Versus Client Retention

August 5th, 2021


Continuing in our marketing series, the crew chats about the different marketing strategies for reaching new audiences versus retaining existing customers. You’ll hear about why you may want to run paid campaigns to …

Creating a Client Profile (and Why!) with Business Coach Lauree Ostrofsky

July 29th, 2021


In what section of the bookstore would you find your ideal client? It’s an intriguing question posed by our guest in this episode, Lauree Ostrofsky. …

Target Demographics With Graham & Ashkahn

July 22nd, 2021


As we kick off our float center marketing series, we invite some industry leaders to join us. Experts they are, but picking just a single client demographic to pursue? They failed. Graham and Ashkahn from Float On are …

Float Conference 2021 Hype with Ashkahn & Graham!

July 15th, 2021


Everyone’s favorite podcast crews are all together at once! This week, the infamous Grashkahn - Graham and Ashkahn join the Art of the Float to talk about the upcoming Float Conference! This is the TENTH annual event, …

224: Float Research Collective Roundtable Discussion

July 12th, 2021


We are so excited to share the roundtable discussion that took place after Dr. Feintsein laid out his vision for the Float Research Collective. …

223: We've Got Issues

July 1st, 2021


It’s been a minute since the crew has seen each other, so this episode is a hodgepodge of personal stories, big news bombs, and inspirational growth. While Gloria was dealing with the demands of buying and taking over …

222 DR. Feinstein Float Research Collective Brainstorm Speech

June 23rd, 2021


Dr Feinstein walks us throught his vision of the Float Research Collective and invites you to join and work in different groups within the FRC!

Float Orientations Part 2 (Room Intros)

June 10th, 2021


Because the orientation is such an important step in the float journey, we continue last week’s conversation, but focusing on what happens inside the float suite and float pod/tank itself, and how to ensure you’re …

220: Float Orientations Part 1

June 4th, 2021


It’s a topic we allllll love - float orientations! There are countless ways to welcome someone to your center, the float experience, and the logistics of floating at your center. It’s always a favorite topic to discuss, …

Difficult Clients (and When to Fire Them)

May 27th, 2021


Language warning: You might hear a few four-letter words, so be prepared to cover little ears.

They say the customer is always right, but this …

218: Where Does the Customer Experience Begin?

May 20th, 2021


When does the customer experience really begin, and what can you do about it? This week’s episode kicks off our Customer Experience series, and the crew dives in to debate (weakly) at exactly what point the customer …

217: Retaining Customers with SAM-1, Guest Kalyn Wolf

May 6th, 2021


Stress relief. It’s what we, as float center owners, do. But are we missing something? Is there an opportunity to marry daily mindfulness with …

216: Mother's Day Brainstorm

April 22nd, 2021


Mother’s Day is almost here, and since it’s often a big event in the world of gift certificates, the crew is ready to dish on what they’re doing… or …

215: Life After Float with Carlos

April 15th, 2021


They say there IS life after owning a float center, and by “they”, we mean Carlos Casias. Carlos joined us back in August 2020 to talk about closing his float center, and now that his closure is complete, he was …

214: EIDL 201

April 6th, 2021


If you’re still needing a little financial assistance with your float center, grab your notebook because class is IN SESSION! Professor Gloria is bringing all the latest about the most recent expansion of the EIDL …

213: The Fight for Florida

March 26th, 2021


Matt and Jacki join todays show to talk about their ongoing battle to keep their float center open in Florida and safely float those in need. The battle against bureaucracy and red tape is sure to get your blood …

212: ADD & Running a Float Center

March 18th, 2021


Disclaimer: The information shared in this episode is not intended to diagnose or treat any mental health condition. This is for entertainment and informational purposes only.

Never-ending to do lists, constant …

211: Float Center Maintenance

March 12th, 2021


This is surprising. We have to put an EXPLICIT WARNING on our maintenance episode?! Who knew maintenance could be so…. steamy?! Or perhaps the crew …

210: Dr Justin Feinstein Part 2

March 4th, 2021


Given the chance to catch up with Dr. Feinstein, you’d make it a two-part episode too, right? There’s so much to talk about, from his new life in Maui to what’s happening at LIBR, to the latest research that’s expected …

209: Dr Justin Feinstein Part 1

February 25th, 2021


From LIBR to “Daddy School” - it’s been a big shift for everyone’s favorite float researcher. If you attended the 2020 Virtual Float Conference, you …

208: FB Ad Strategies with Jonathan Rouge

February 11th, 2021


Pixels, ROAS, and retargeting - oh my! It can feel a bit like the land of Oz when you’re dealing with Facebook ads, but our guest Jonathan Roug from Float Light in Wisconsin helps to break it down so you don’t feel lost …

207: Valentine's Planning 2021

January 29th, 2021


We’re just a couple of weeks away from Hallmark’s favorite holiday, and to be honest, it’s usually a pretty good holiday for the float world too. In …

206: PPP Round 2!

January 13th, 2021


The information shared in this episode is for informational purposes only, and is not intended to provide, and should not be relied on for, tax, …

205: Ending 2020 with a Powerful Connection

December 17th, 2020


Imagine having a first float that’s so powerful, it opens up a world of possibilities. That’s what happened to Jesse Parks when he visited our own …

204: Holiday (and year round) Marketing with guest Matthew Phillips

December 10th, 2020


Continuing in our advertising for the holiday series, Matthew Phillips joins the crew tonight to talk about using video advertising - in a cinematic …

203: Educational Video with Guest Andy Chayer

December 3rd, 2020


This episode dives deep into using educational video content to market your center, but it comes with a loving content warning. Our marketing expert, Andy Chayer, shares his story of how a very traumatic robbery event …

202: COVID and Floating with Guest Roy Vore

November 19th, 2020


The crew is delighted to have a wildly entertaining disinfection expert with more than 30 years experience in microbiology join us - the one and only …

201: Dylan Solo Updates

November 12th, 2020


Dylan updates the float community on Art of the Float, upcoming Patreon projects, the Float Shoppe and his personal life.

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200 - Flooring!

November 5th, 2020


Sometimes it’s smooth. Sometimes it’s rough. Sometimes it’s sexy, and sometimes it’s just downright unpredictable. We’re talking about flooring, of course! The crew hashes out the differences between all of the flooring …

200: Flooring!

November 5th, 2020


Sometimes it’s smooth. Sometimes it’s rough. Sometimes it’s sexy, and sometimes it’s just downright unpredictable. We’re talking about flooring, of course! The crew hashes out the differences between all of the flooring …

199: Mindfully Social

October 22nd, 2020


This week we scratch the surface of social media with our very own Kim Hannan. One of Kim’s consultative offerings is a social media solution that …

198: PPP and Dylan's Social Media Dilemma

October 8th, 2020


It’s been a few months since the crew talked about the PPP situation, and as the (extended) deadline to use the funds is creeping near, you’ll hear the tales of how we’ve each used our funds. Gloria, as usual, stays on …

197: Thriving Mid-Covid

October 1st, 2020


As we’re getting ready to step into the final quarter of the longest, wildest year of existence, the crew (minus one) rallies to share how things are …

196: Virtual Float Conference Review

September 18th, 2020


After a long weekend at the virtual Float Con, the crew unpacked their bags and brains to share some of the highlights of the annual event. It was a historical moment - the first Float Conference to take place entirely …

195: Virtual Float Conference Preview Review

September 2nd, 2020


So how did it go with the trial run of the Virtual Float Conference? Well, the main speaker was in tears, people were “eeking”, and technology played …

194: Digital Marketing

August 27th, 2020


In an interesting twist, our guest - who owns a marketing company - had great success and then closed her center. Heather Lawson Bradfield of Totum Advising Group also co-owned a float center in Florida until her …

193: Closing Float a Float Center with guest Carlos

August 5th, 2020


We’ve seen it happening more and more lately, and it can be heartbreaking to hear about float centers closing their doors, but tonight’s special guest brings some hope and an amazing spirit about closing the doors to …

192: Float Conference (Virtual) Hype! 2020

July 29th, 2020


We’re getting excited about the 2020 Virtual Float Conference! We searched high and low to find some folks who are willing to talk to us about what’s …

191: Cutting Costs with Jeremy Jacobs

July 28th, 2020


As we’re all re-emerging from the COVID closures, we have to be smart about what to expect and how we operate. Jeremy Jacob, owner of FLOAT in San Antonio, joins us to share his experiences. He recently expanded his …

190: Kyle of Maximum Floats

July 16th, 2020


In the past few episodes, you’ve heard how important it is to continue marketing efforts. In this episode, we dive in deeper into one particular …

189: The 3 Pillars of Increasing Revenue

July 3rd, 2020


As we’re all starting to emerge from the COVID closures, it’s important to start thinking strategically about ways to increase revenue. When it comes down to it, there are three major buckets for doing just that. The …

188: (Live) Free for All Hangout

June 22nd, 2020


We’ve been missing everyone fiercely, so we opened up the link for anyone to join for our freestyle conversation. This episode is a free-for-all, as we invited the community to join us. We dabble through some fun new …

187: Country-wide Check-ins

June 5th, 2020


It’s an interesting world, floaty friends. Tonight is a special night. We’re dipping into a bit of the emotional state behind the COVID-19 pandemic that has bled into a fight for racial justice. Some of us have been …

186: UV Bulbs & Reopening Tips

May 28th, 2020


If you’re thinking about reopening soon, you likely have a ton of questions about what to do to ensure you’re keeping your center as clean, disinfected, and sterilized as possible. Kim’s center is already open, while …

185: PPP, loans and grants

May 21st, 2020


Here we are, two months after “the big closings”, and some float centers are reopening and some are still waiting patiently (or impatiently, as the …

184: Reopening

May 6th, 2020


Depending on where you are in the country, your float center might be looking at opening up soon. In fact, Indiana is starting to reopen, so Kim and Gloria are gearing up, and Drew isn’t far behind. The crew checks in …

183: Live Free or Die

April 24th, 2020


So, the world is in waiting, and some of us are ready to “live free or die”. With many centers, including ours approaching 6 or so weeks since closing, it’s time to check in to see what’s happening in the minds of each …

182: Float Friends Check-In (Live Community Recording)

April 3rd, 2020


In our last episode, we invited the float industry to join us as we talked to a small business attorney in a live recording. After his departure, we stayed on for this bonus episode as we check in to see how everyone is …

181: Exploring the Payment Protection Program with Small Business Lawyer Jesse Calm

April 1st, 2020


The information shared in this episode is for informational purposes only, and is not intended to provide, and should not be relied on for, tax, …

180: What’s Happening During COVID-19 Closures

March 27th, 2020


NSFW: It’s vent time, ladies and gentlemen. This episode contains a few four-letter words.

Times, they are a bit strange. Someone’s binging on Netflix, someone’s not sleeping, somebody is hanging with the Tiger King, …

179: Zooming out on COVID-19

March 18th, 2020


If you listened to last week’s episode, get ready to zoom out, spin around, and question it all. Blood, sweat, and tears. It’s all here because it’s pretty amazing what can happen in a week, salty friends. The crew, …

178: COVID-19 or Corona Virus, with Jason Macdonald

March 11th, 2020


Coronavirus, COVID-19, SARS-CoV-2 - it has so many names, and just as many stances to take. Are you a prepper? Avoider? Non-believer? Or just a float center owner who needs to be prepared to handle your business in this …

Episode 177: Rise of the FTA

March 5th, 2020


There are murmurs of a new hope for the FTA as Beth Jones joins the podcast and discusses how the FTA awakens.

Float Helm

Special Guest: Beth Jones.

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176: Employee Management Discussion

February 27th, 2020


The crew discuss the pitfalls of employee management and brainstorm ways to improve morale, employee output and overall cohesion.

Float Helm

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175: Hot Laundry Talk

February 20th, 2020


NSFW: This one might just be too hot y’all. We’re here to talk l-a-u-n-d-r-y friends. You might not be ready for this one, but you’re about to hear some passion. The crew is ready to talk about the honest to goodness …

174: Prepping for Media Visits

February 13th, 2020


While we’ve all heard that Facebook is the place to spend your advertising dollars, no one can (or should!) resist the opportunity to welcome the …

173: Family Therapy Part 2

February 6th, 2020


It’s time to get real. Really real. In part 2 of this episode, the crew talks through the challenges of “doing it all” – balancing families, spouses, pets, other jobs, other projects, and all of the demands that come …

172: Family Therapy

January 30th, 2020


It’s time to get real. Really real. In part one of this episode, the crew talks through the challenges of “doing it all” - balancing families, spouses, pets, other jobs, other projects, and all of the demands that come …

171: This Episode Expires in 3 Days (Gift Card Expirations)

January 23rd, 2020


Drew approached the crew with a simple question… “To expire, or not expire?” Little did he know, he was opening a can of worms that - once opened - …

170: Is That Stealing?

December 13th, 2019


If it’s on the internet, it must be yours for the taking, right? And since we’re one big, happy loving float family, we always share and play nice, yes? Well, maybe not. After a discussion was posted in the Float …

169: Holiday Promotions

December 5th, 2019


Hap-, Hap-, Hap-, Happy Holidays, to you! The crew is back to dish about how the holiday season is kicking off. With Black Friday, Small Business …

168: State of the Industry Report with Juliet Mylan

October 16th, 2019


In this episode, Juliet Mylan, Supreme Float Historian from Float Tank Solutions, joins the crew to hash out the nitty gritty details about the 2019 …

167: Post-Float Conference Discussion 2019

October 10th, 2019


The hype is real… and long lasting. The crew is still buzzing from all things FloatCon2019. You’ll hear their takes on the venue, format, and favorite speakers, as well as the most important part of the Float Con …

166: Float Conference 2019 Hype!

September 25th, 2019


The gang talk with Graham Talley (Float Tank Solutions, Float On) about the Float Conference this weekend! It's a fun loose episode that captures the …

165: To Membership or Not to Membership

September 19th, 2019


Should you have a membership? Just one option? An annual option? None at all? Secret memberships? Shareable or not? There are more membership options …

164: Employee Scheduling

September 12th, 2019


Because the world of managing employees is so complex, we’re taking an episode to dive into employee scheduling. If you’ve ever wondered about the …

163: Employee Training

September 4th, 2019


Continuing in our Employee series, this episode skims the surface of the glamourous world of employee training. The crew starts by dropping some stats on how many employees they’ve ever trained across their careers …

162: Employee Turnover

August 27th, 2019


It’s inevitable that if you hire employees, at some point, someone will say goodbye - willingly or not. You can hire the right people, train and treat them well, but still have to end the working relationship. In this …

161: Employee Retention

August 15th, 2019


In this episode, we continue diving into employee issues as the crew dishes on all things employee retention. You’ll hear stories about how one host thinks spending less time at his center led to an increase in employee …

160: Hiring & Internships

August 8th, 2019


It’s a bit of a catch 22…. You need help, but you’re too busy to find it and you’re not really sure exactly what to look for in the perfect float employee. Sound familiar? In this episode, you’ll hear four different …

159: Float Conference Updates with Graham and Ashkahn

August 1st, 2019


Dylan steps into social media land to share his strategy for social media, specifically using Buffer to help his Instagram game. He shares how he’s creating a consistent brand on his account… and Gloria chimes in with …

158: Groupon

July 27th, 2019


Grab your adult beverage of choice, put the kids to bed, meditate for a minute, and take a few deep breaths. In this episode, we’re talking about one …

157: We're Back Baby!

July 17th, 2019


Volume 2 is officially here! Volume 1 of Art of the Float ran for about three years, so we’re delighted to come back from a little break with a fresh …

156: Farewell 2018

December 13th, 2018


We take a moment to reflect on the past three years of the Art of the Float podcast, and say farewell to 2018. And we welcome the new for 2019: …

155: Float Marketplace - Unplugged Float Essentials

November 8th, 2018


Kevin Rose from Unplugged Float Essentials joins us to continue our Float Marketplace series this week. Kevin shares his story about how he got started in the float world, as a Joe Rogan fan, and how he’s hoping to own …

154: Float Marketplace - Float Scents

November 1st, 2018


Tim Warshaw, owner of Float Scents, joins us this week to continue our “Float Marketplace” series. Tim has been managing a center for several years, during after an evening of floaty musings over beers with Stephen …

153: Float Marketplace - Mandala Float

October 27th, 2018


Luke Krueger, owner of Mandala Float Systems joined us this week to talk about his experiences in the industry. Luke started with a tank in his home before opening his own center (Deep, located in South Dakota), where …

152: Float Marketplace: RewardMore

October 18th, 2018


This week we kick off a new special on art of the float we're calling Float Marketplace. For the rest of the year we are going to feature float center owners who discovered a problem within the industry and created a …

151: 2 Months Open! A Check-in W/Dana of Float North

October 4th, 2018


This week, Dylan visited Dana Highfill at her center that’s been open for two months. She talks about her experience over the first couple of months, …

150: Floating & inflammation with guest Flux

September 27th, 2018


If you missed the Float Conference this year, you missed a fascinating presentation by MC Flux, but fear not! He’s here with us to talk about his research at the Float Clinic and Research Center, where he has been …

149: Does your Float Center Need a Dress Code?

September 20th, 2018


Calling all fashion police! This week, Amy and Dylan are diving into the world of fashion, well, float fashion at least.  Should employees wear a …

148: Float Center As An Event Space

September 13th, 2018


Kim Hannan recently posted a question in the Float Collective, asking others how they handle hosting events and workshops in their float centers, so …

147: Justin Feinstein Introduces the Float Research Collective LIVE!

August 30th, 2018


The Float Conference offers a variety of free sessions on Friday before the big event. One of those such sessions was Justin Feinstein’s discussion …

146: Float Conference 2018 in Review... And Looking Forward

August 23rd, 2018


Drew Kane, Kim Hannan, and Dan Larsen join Amy and Dylan this episode to recap the experience of the 2018 Float Conference. Each guest this week has a different perspective, from not-yet-open to only recently open, to …

145: The Last Float Conference - With Ashkahn

August 15th, 2018


145: The Last Float Conference - With Ashkahn by Art of the Float

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144: Franchising a Float Center w/Beth Jones

August 9th, 2018


Beth Jones is on the show this week to talk about her experiences in opening a float center (and continuing on to franchise) in North Carolina and …

143: Float North is Opening! w/ Dana Highfill

August 2nd, 2018


This week, Dana Highfill joins the crew to give an update on Float North, the latest center preparing to open in the Portland area. Dana recently hosted an Open House to invite the public out to see her space and learn …

142: Amy Grimes Is Back!

July 26th, 2018


She’s back! Amy Grimes, our beloved co-host is back from a little leave spent opening her second location in Tennessee. She recaps the challenges of her opening, including going several months past their target date, …

141: Mindfulness Battles Burnout w/Danielle Savory

July 19th, 2018


Danielle Savory, a certified life coach and mindfulness teacher, joins us in this episode to share wisdom about avoiding burnout and reducing stress …

140: Q&A - Where to start when starting your business, heater and pumps

July 12th, 2018


It’s Q&A time! This episode veers away from our traditional model of having a guest or a specific topic, and instead, we’re diving in to answer questions we’ve received from the community. You’ll hear about how to …

139: Alternative Waking States w/ Richard Bonk

June 28th, 2018


We’re excited to have Richard Bonk join us this week! Richard started floating through his work with Tom Fine where they began float research many years ago. Through a practice of floating and transcendental meditation …

138: Live with the FTA and Float Community!

June 21st, 2018


This week is a wild one… we opened up an invitation to the float community to join us for a conversation with and about the Float Tank Association (FTA). Kevin Johnson, Shoshana Leibner, and Glenn and Lee Perry (all FTA …

137: The Graham & Ashkahn Episode!

June 14th, 2018


It’s a float podcaster party! Graham and Ashkahn from Float Tank Solutions/Float On/The Float Conference join us this week. With Dylan, they discuss …

136: Altruistic Business Practices with Hilary Sedovic

June 7th, 2018


Hilary Sedovic of Float STL joins the podcast to discuss how we can as float centers bring floating to those who might not otherwise be able to float due to income, lack of awareness etc. Please fill out her survey …

135: LIBR Anorexia Research with Dr. Sahib Khalsa

May 31st, 2018


As if we didn’t love the Laureate Institute for Brain Research enough for their work with floating and anxiety, Dr. Sahib Khalsa joins us today to talk about yet another study they’re completing - float therapy with …

134: Float For Maps Campaign

May 24th, 2018


Ryan Duey from Capitol Floats in Sacramento joins the crew this week to discuss an exciting research project for MAPS, the Multidisciplinary …

133: What does the FTA do for ME?

May 17th, 2018


Shoshana Leibner joins todays episode to discuss the history of the FTA and what it is doing today to help individuals and the industry as a whole.

132: Rise 2018 Review

May 10th, 2018


This week, Dylan and Brian share their experiences from the Rise Float Gathering in St. Louis last month. The beauty of the event is the intimacy and intentionally small number of participants, where everyone has a …

130: Rise Roundtable - Client Intros

April 26th, 2018


Dylan, Jeremy Jacob & Kim Hannan host a roundtable discussion live from the Rise Float Gathering! What's the best way to give an introduction? How much information is too much? How best can we make our clients feel …

129: Planning A Float Center

April 19th, 2018


Amy and Dylan share tips about decisions you should make during the construction phase that will have a lasting impact on the day-to-day operations …

128: Float Alchemy is Open! (somewhat)

April 12th, 2018


128: Float Alchemy is Open! (somewhat) by Art of the Float

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127: Bek of Weeded Warrior joins the Float Shoppe

April 5th, 2018


Since she was last on the show, Bek has moved to Portland and now works at The Float Shoppe with Dylan. In addition to some personal decisions, she …

126: Rise 2.0 W/ Kevin McCulloch

March 29th, 2018


Kevin McCulloch joins the show to talk about the Rise Float Gathering's second year and what the float industry has to look forward to!

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125: Franchising & Sex Positive Marketing w/ Marilyn Olmsted

March 22nd, 2018


Note: This week, we talk about some adult themes, so if your kiddos are around, you might want to hold off on listening until later.

Marilyn …

124: Buying A Float Center w/ Angela Mcallister

March 15th, 2018


This week, Angela Mcallister joins us to talk about purchasing an existing float center in Chattanooga, Tennessee. She was an avid floater at the center for a couple of years, and stepped in to purchase it when the …

123: Opening a Float Center: Setting Expectations

March 8th, 2018


This week, we invited a guest host to join us as we talk about expectations of how things go when opening a float center. Kim Hannan of Sukhino Float Center in New Albany, Indiana, is in the early stages of this …

122: Couples Floating with Debra Worthington

March 1st, 2018


This week’s guest is Debra Worthington, owner of H2Oasis in Tulsa, located near the LIBR facility. She shares details about her choice for float …

121: FB Live QA - FRP, CBD & Claustrophobic Potentiality

February 22nd, 2018


The audience asked questions about, and the team discussed FRP (hot topic!), the biggest challenges they face in running a float center, crafting responses for the, “I’m claustrophobic” concern that comes up so …

120: Guest Justin Feinstein Discusses His Research Study

February 15th, 2018


This week’s guest likely needs no introduction, as most float centers know of him and have been anxiously awaiting the publication of his latest study. Justin Feinstein from the Laureate Institute for Brain Research …

119: iRest Mindfulness Meditation with Sarah Maynard-Murray

February 8th, 2018


Sarah has created several recorded iRest ® meditations that are specifically formatted for use in the float tank. iRest ®, which means integrative …

118: Announcing Third Wave Float Magazine

February 1st, 2018


Rick and Jacob of Float STL join this episode to talk about a brilliant new resource for float center owners and manufacturers… They're starting a float magazine! They describe what to expect from the publication, as …

117: Gloria Morris Opens a Second Float Center

January 25th, 2018


Gloria Morris, owner of Float Sixty in Chicago and Northwest Indiana, is also excited to see walls going up in her new location. The whole team …

116: International Therapeutic Floatation Conference w/Cecel and Amy

January 18th, 2018


Cecel Roebuck and Amy Lemley join the crew to talk about a new conference they’re planning: the International Therapeutic Floatation Conference.

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115: We're Back, Baby!

January 11th, 2018


The team is back for the new year, and they’re sharing details about their holiday results.

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114: Creating a Destination Workplace Pt4 with John Mackenzie

January 4th, 2018


In the final episode of our four-part series with John Mackenzie, a business coach who helps small businesses thrive, we explore leading employee development using performance reviews.

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113: Creating goals and creating KPIs w/ John Mackenzie

December 29th, 2017


John dives into detail about goals, starting with how to create SMART goals. He continues to expand on KPIs (key performance indicators) and success markers. John talks about “eating frogs” and “big rocks” - focusing on …

112: Creating a Destination Workplace w/ John McKenzie (Part 2)

December 27th, 2017


John talks about the major components of identifying and creating an intentional culture for your workplace, and reviewing that plan often. John then …

111: Creating a Destination Workplace w/ John Mackenzie

December 15th, 2017


For the next four episodes, John Mackenzie joins Amy and Dylan. You may remember John from past episodes; he’s Amy’s business coach, and he still provides coaching services to Lance too.

This week, John offers tips for …

110: Glen & Lee Perry Launch an Indiegogo!

December 7th, 2017


Glenn & Lee Perry join Amy and Dylan to share their stories of starting the commercial float industry, their feelings on how to communicate with clients, and about their new float tank designed for home use!

Find …

109: Building Bridges with Float Centers

November 30th, 2017


Amy and Dylan discuss the importance of creating relationships with new float center owners in your area.

Find full show notes here:

108: Building a float center you can afford

November 23rd, 2017


What does it take to build a float tank you can afford and avoid closing down?

Find full show notes here

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107: Float Questions & Answers

November 16th, 2017


The team catches up on some questions left in comments on our blog posts and answers them on the podcast along with questions from listeners tuning into the podcast on Facebook Live. We discuss options for heating your …

106: Website Engagement

November 9th, 2017


Mike Arnesen re-joins the show to discuss how to optimize your website and understand Google Analytics to better funnel visitors to an eventual …

105: Float Memberships w/ Melchor Satuito (Enlighten Float)

November 2nd, 2017


Melchior joins the gang today and shares his new float membership model. Dylan discusses the benefits of his new membership model, and everyone discusses different approaches to memberships. Throughout the episode the …

104: Competition & Delays w/ Jeremy Jacob

October 26th, 2017


Jeremy Jacobs of FLOAT, a four tank facility in San Antonio, TX, joins the gang this week to celebrate their one year anniversary! But it's not just reflecting on good times. The gang listens in on the hurdles Jeremy …

103: Discover the Float Collective w/ Dan Larsen

October 19th, 2017


Dan Larsen joins us to introduce the Float Collective, how it began and how it will be helping our industry going forward.

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102: Starting a Float Center w/ Dana Highfill

October 12th, 2017


Portland will soon see a fourth dedicated float facility open it’s doors in the Northeast side of town. Dana Highfill is the founder of the soon to be center, Float North, and this week shares the details of her journey.

97: Colin Stanwell - Smith Part 1

September 7th, 2017


We sat down with Colin Stonewall-Smith of Floataway to during the float conference. In Part 1 of our interview, we hear Collin's insights and …

96: Soul Of The Industry Part 2

August 31st, 2017


Part two of Soul of the Industry Roundtable and announcing a new partnership with Pro float!

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95: Soul Of The Industry Part 1 (Float Conference Workshop)

August 24th, 2017


The gang discusses the Eclipse and it's effect on our businesses at the top of the show. Next up is part 1 of of the Soul of the Industry Roundtable …

94: Post Float Conference Glow 2017

August 17th, 2017


The gang chats about Dylan and Brian's time at the float conference. Amy shares her story of being in Nashville during the conference and her latest hurdles toward buildout.

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93: Bonus Episode: Catching Up with Warren During FloatCon

August 16th, 2017


We catch up with Warren from our last episode and see what he's getting out of Float Conference 2017.

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92: Float Conference 2017 Hype

August 10th, 2017


Warren is beginning his journey to start a float center and one of his first steps is his 28 hour drive join the Float Conference. This week we meet …

91: Why You Need Facebook Pixels with Akvile DeFazio

August 3rd, 2017


We are joined with Akvile Defazio of Advertise, inc. to learn about What Facebook Pixels are, why they are so important for our business and how to use them. Conversation spills over into general Facebook Marketing …

90: Summer Float Challenge Review

July 27th, 2017


Dylan shares his experience running a float summer challenge, Amy shares updates on her second location. Find full show notes here

89: Opening NH Float Therapy

July 20th, 2017


Drew AKA Drewjitsu in Float Collective, joins the the show to share his story midway through buildout and inspires great discussion among our hosts.

88: Float Center Marketing Discussion

July 13th, 2017


In this episode, the gang discusses the many branding, marketing, and campaign projects currently underway at their centers.
Find full show notes at

87: Summer Slump

July 6th, 2017


The gang discuss the summer slump, what marketing can be done to help get customers in during this time. Art of the Float has a new marketing campaign back that float centers can buy. Amy has very exciting news!

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86: Why We Do This

June 29th, 2017


We’ve focused a lot recently about the drawbacks and burnout that come with running a float center, but what about the positives? Why did we start our centers in the first place, and what are we continuing to get out of …

85: What Can We Learn From A Yogi? (A Lot!)

June 23rd, 2017


With yoga being such a saturated market in the Northwest, Jamie talks about what makes the Grinning Yogi unique and how they communicate that to the community. Amy has a big announcement, Lance is about to celebrate the …

83: Gloria Morris of Float Sixty

June 8th, 2017


Gloria Morris opened a float center 9 months after her first float. 15 months later, she is working on opening 2 more float centers at the same time! …

82: What Makes a Float Center Succeed? With Jeremy Warner of Escape Pod

June 1st, 2017


Jeremy Warner of Escape Pod Float Tanks joins the show to discuss the state of the industry, why some float centers close down and others thrive.

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81: Float Center Architecture w/Liz Gatlin

May 25th, 2017


the gang picks architect, Liz Gatlin on build-outs for float centers, why should you hire an architect, how you educate them about float centers, and …

80: Find a Location with Leasing Agent Liz Gatlin

May 18th, 2017


Leasing agent Liz Gatlin joins the show and brings with her a wealth of information on what to consider when looking at a space to open a float center.

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79: Management, Music & Memberships, Oh My!

May 11th, 2017


Lance is dealing with construction outside his business, Amy discusses music royalties in businesses, and Dylan launches a new membership for his center.

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Episode 78: 77: Float Researcher, Tom Fine

April 27th, 2017


Tom Fine joins the show to tell us stories from his float research in the 80's and let's us know what his research showed us about floating.

Find …

Episode 77: 76: Home Float Center & Marketing

April 20th, 2017


Kalyn Wolf joins the show to discuss her home float center and how she recently turned her business around from near empty to a success.

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Episode 76: 75: Float Center Maintenance & Repair

April 13th, 2017


How quickly will your business succumb to wear and tear? How do you prevent it and how do you plan your maintenance?

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Episode 75: 74: Sound Proofing with Tobin Cooley

April 6th, 2017


We talk with acoustical engineer, Tobin Cooley about best practices, products and more in todays fascinating episode. A must for anyone planning to …

Episode 74: 73: 101 Business Models With Dustin Erickson

March 30th, 2017


Dustin, owner of Float Space, dives into the many different business models he has used for his float center and the team discusses how innovation is needed in our industry for it's success.

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72: Rise - A Float Gathering

March 23rd, 2017


The creators of Rise - A Float Gathering join the show and discuss this new annual event, why you should go and and why they have created this float …

Episode 72: 71: Starting a Float Center with a Family

March 16th, 2017


We join a couple that started a float center, while starting a family! Find full show notes at

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Episode 71: 70: The Tony Robbins Experience!

March 9th, 2017


It's just the gang tonight, so we take the opportunity to catch up and then share a story of visiting a Tony Robbins seminar. Good times...
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Episode 70: 69: Shane Stott's Float Documentary Kickstarter

March 2nd, 2017


Author of The Float Tank Cure, Shane Stott joins us to discuss his next project, Kickstarting a float documentary!

Find full show notes at

Episode 68: 67: Water Sanitation with Dept of Health’s Jason MacDonald

February 16th, 2017


Jason MacDonald from the Department of Health in Alberta, Canada joins the gang to discuss water maintenance as well as interacting with your local …

Episode 67: 66: Exploring Float Tank Innovation w/Zak King

February 10th, 2017


We are joined by Zak King of California Float Concepts. Together we discuss the needs of float tanks and how he is pushing innovation in a number of …

Episode 66: 65: Selling Your Float Center

February 2nd, 2017


We interview Anthony and Airlie about their process of starting and selling their float center.
Find full show notes at

Episode 59: 58: Employee Management w/Business Coach John MacKenzie

December 15th, 2016


We delve into refining employee systems and improving employee management. Find full show notes at

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Episode 57: 56: Holiday Marketing 2016

December 1st, 2016


The crew discuss marketing your float center over the holidays! Find full show notes and links at

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Episode 56: 55: Veterans & Crowdfunding w/ Matthew Gangloff

November 24th, 2016


We discuss the pros and cons of crowdfunding, how float owners can help the veteran community, how to approach veterans apprehensive about floating, …

Episode 55: 54: Starting A Place to Float

November 17th, 2016


Aaron Douglas is staring a 6 float tank center. He has learned a ton and shares his lessons on todays episode! Find full show notes at

Episode 16: 15: Shane Stott Interview

February 17th, 2016


A one on one interview with Shane Stott, author of The Float Tank Cure. See full show notes at

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Episode 12: 11: Our Biggest Mistakes

January 21st, 2016


The crew discusses their greatest mistakes in starting and running their float centers.

Visit for full show notes

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Episode 11: 10: Membership Types & 30, 60, 90 Minute Floats

January 14th, 2016


What's the best membership option for your center? Also, what's the right float time, 30, 60, or 90 minute floats?

But first, in our personal business news, a big change has been made to how yoga is offered at the …

Episode 9: 8: How Do You Give a Float Intro?

December 16th, 2015


With so much that could be said to a customer who is coming to float for the first time, Dylan, Amy, and Lance share what they feel are the important …

Episode 8: 7: Float Room Products

December 10th, 2015


With so many different brands of products available for float center owners to choose from, our hosts share which they use in their centers and why. But first, Lance tells a story of how kindness and goodwill has led to …

Episode 7: 6: Updates on LIBR Float Research

December 3rd, 2015


Colleen Wohlrab, Lab Manager at the leading center for float research, the Laureate Institute for Brain Research, talks to us in an exclusive …

Episode 6: 5: Holiday Specials?

November 26th, 2015


It’s our holiday episode! Our hosts discuss strategies for preparing for everything holidays at a float center, including how to plan purposeful …

Episode 5: 4: Dirty Tank Water

November 19th, 2015


It was the quote heard round the world in the float community when the New York Times chronicled one man’s unfortunate encounter with a “used gym sock” smell in a float tank. Press from The New York Times is huge for …

Episode 4: 3: #WhyWeFloat - Andy Zaremba

November 12th, 2015


In a special interview with Andy Zaremba, creator of the #WhyWeFloat campaign, Andy shares why he started floating, the role that floating has played …

Episode 3: 2: The Oz Effect

November 5th, 2015


This week in float news, Lance shares the exciting work that the Canadian Float Collective is doing to get floating covered by health insurance in …

Episode 2: 1: Let's Start a Float Center!

October 29th, 2015


In this, the pilot episode of the Art of Floating podcast, we meet our hosts as they cement their mission for a podcast designed specifically for floatrepeneurs. Dylan, Lance, and Amy catch us up to speed by taking us …

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