Anatomy of a Strategy

16 EpisodesProduced by Tara Hunt and Carlos Pacheco

Welcome to Anatomy of a Strategy. Recorded in the booming metropolis of Toronto, Ontario, Canada - home of Drake, Margaret Atwood, and crippling self-doubt.Every episode we deep dive into the strategies and insights of building digital audiences. From community to content, influencers to interest gr… read more

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Anatomy of Going Viral

April 21st, 2019


This week on Anatomy of a Strategy we welcome Benoit Meunier. 

Benoit Meunier is a Montréal based UX at IBM who likes to experiment on new social platforms. In early 2019 he decided to try TikTok and very quickly hit a …

Erica Ehm on Building Relationships and Being Authentic

April 14th, 2019


This week on Anatomy of a Strategy we welcome the 'Martha Quinn of MTV' Erica Ehm!

Erica is one of Canada's most recognized personalities, having started her career in the mid-80s as the voice of her generation on …

How Legacy Media and Marketing Thinking Ruin Everything

April 7th, 2019


Nope, you're not imagining things! It's a new Anatomy of a Strategy show! This week's episode was inspired by brunch!

Actually, the discussion was started at brunch but we quickly thought 'hey let's record this for the …

What's the Value of a Brand?

March 31st, 2019


This week we welcome Tracy Chong from Strata Insights to Anatomy of a Strategy. Tara had the chance to see Tracy and her partner Mark Radha present …

Marketing Tactics Versus Strategy

March 17th, 2019


Welcome to the Truly...actually, the Anatomy of a Strategy podcast! It's been some time since our last show but now that we have a new name we’re …

The Truly Evolving Podcast

January 7th, 2019


New year, new podcast episode! We're back and there are a lot of ch-ch-changes! Truly Social Inc. is no more, we are now Truly Inc and this podcast …

Why Branded Content Fails

November 4th, 2018


Branded content or content marketing is everywhere on the web. In a follow-up to Tara's Why Branded Content Doesn't Work video Tara and Carlos talk …

Reliving the Agency Life

September 30th, 2018


This week Tara is away as Carlos sits down with Daniel Francavilla who is the founder and creative director at Now Creative Group, a branding and social agency in Toronto. 

During the podcast, Carlos and Daniel discuss …

Creating a Social Brand

September 16th, 2018


Welcome to the secret agent episode 007 of the Truly Social podcast. 

This week we welcome Truly Social's own graphic designer Alexander Appugliesi

Going Viral Overnight in 15 Years with The Portuguese Kids

August 26th, 2018


Welcome to the Azores edition of the Truly Social Podcast recorded in the offices of Radio Atlantica, Sao Miguel. While on our summer holidays Tara …

Just Evil Enough with Alistair Croll

July 22nd, 2018


We're back! This week's Truly Social Podcast Tara & Carlos welcome an old friend Alistair Croll.

Alistair is an entrepreneur, author, and event …

Building a Badass Business to Business Community

July 1st, 2018


On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome one of our own, Hunter MacKinnon who is a Junior Strategist at Truly …

You Are The Product with LinkedIn Creator String Nguyen

June 17th, 2018


On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome our first ever guest in the studios! Her name is String Nguyen, more …

Why The Agency Model Is Broken

June 3rd, 2018


On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) talk about how the agency model is broken which is strange since Truly Social …

Can You Trust Online Metrics?

May 21st, 2018


Welcome to the first episode of The Truly Social Podcast! In this week's episode, we (Tara Hunt + Carlos Pacheco) discuss the issues revolving basing …

Introducing The Truly Social Podcast

May 5th, 2018


Introducing The Truly Social Podcast.

Recorded in the Truly Social Inc. office studio in downtown Toronto where the raccoons have a better Yelp …

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