Anatomy of a Strategy

25 EpisodesProduced by Tara Hunt and Carlos PachecoWebsite

Anatomy of a Strategy is recorded in the booming metropolis of Toronto, Ontario, Canada - home of Drake, Margaret Atwood, and crippling self-doubt.Every episode we deep dive into the strategies and insights of building digital audiences. From community to content, influencers to interest graphs, met… read more

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Hiring Incompetent Men Isn't Strategic

July 28th, 2019

52:58

This week we welcome Dr. Tomas Chamorro-Premuzic, author of 'Why so many incompetent men become leaders' and 'The Talent Delusion: Why Data, Not Intuition, Is the Key to Unlocking Human Potential.'  

Dr. …

Digital Transformation is Complicated and that's OK

July 21st, 2019

56:15

On this week's episode, we welcome head of campaign strategy Heather Ritchie. 

Heather has been working in global high tech companies for many years. She is dedicated to building pipelines of women leaders. She also did …

Fighting Trolls and Taking Names with Geraldine DeRuiter

July 7th, 2019

36:03

Harkening back to a few other episodes, including Nilofer Merchant and Cindy Gallop, we talk with Geraldine regarding a very important topic in the …

Lost and Founder Rand Fishkin

June 16th, 2019

48:32

While we were at Social Media Camp in Victoria, B.C. this spring we had the chance to sit down and talk with Rand Fishkin who is the Co-Founder of Sparktoro.com. 

Rand Fishkin was also the CEO & Co-Founder of …

The Art of Agile Strategy with Nectarios Economakis

June 9th, 2019

41:57

Nectarios Economakis is one of our old friends from Montreal, Canada. 

Nectarios is a strategy and marketing executive with over 15 years of …

The Importance of Onlyness with Nilofer Merchant

June 2nd, 2019

48:56

Nilofer Merchant is a 3x author who has been helping grow businesses. She’s worked for major companies (like Apple and Autodesk) as well as early web startups.

Nilofer thinks deeply about the frameworks, strategies and …

Transcending the Cult of Multitasking with Brian Solis

May 19th, 2019

45:57

Brian Solis is a digital anthropologist, keynote speaker and best-selling author and one of Tara's old friends. 

Life Scale is Brian's most recent …

Fixing Agency Woes with Cindy Gallop

May 12th, 2019

56:38

In this episode of Anatomy of a Strategy, we welcome the world changing Cindy Gallop.

She is the founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and …

Creating Word of Mouth with J Kelly Hoey

April 28th, 2019

51:33

This week on Anatomy of a Strategy we welcome our very good friend J. Kelly Hoey. 

Kelly is a networking expert, an accomplished author, keynote speaker, investor and startup advisor. She joins us to talk about the real …

Anatomy of Going Viral

April 21st, 2019

32:53

This week on Anatomy of a Strategy we welcome Benoit Meunier. 

Benoit Meunier is a Montréal based UX at IBM who likes to experiment on new social platforms. In early 2019 he decided to try TikTok and very quickly hit a …

Erica Ehm on Building Relationships and Being Authentic

April 14th, 2019

49:36

This week on Anatomy of a Strategy we welcome the 'Martha Quinn of MTV' Erica Ehm!

Erica is one of Canada's most recognized personalities, having started her career in the mid-80s as the voice of her generation on …

How Legacy Media and Marketing Thinking Ruin Everything

April 7th, 2019

44:15

Nope, you're not imagining things! It's a new Anatomy of a Strategy show! This week's episode was inspired by brunch!

Actually, the discussion was started at brunch but we quickly thought 'hey let's record this for the …

What's the Value of a Brand?

March 31st, 2019

36:43

This week we welcome Tracy Chong from Strata Insights to Anatomy of a Strategy. Tara had the chance to see Tracy and her partner Mark Radha present …

Marketing Tactics Versus Strategy

March 17th, 2019

35:14

Welcome to the Truly...actually, the Anatomy of a Strategy podcast! It's been some time since our last show but now that we have a new name we’re …

The Truly Evolving Podcast

January 7th, 2019

47:30

New year, new podcast episode! We're back and there are a lot of ch-ch-changes! Truly Social Inc. is no more, we are now Truly Inc and this podcast …

Why Branded Content Fails

November 4th, 2018

45:27

Branded content or content marketing is everywhere on the web. In a follow-up to Tara's Why Branded Content Doesn't Work video Tara and Carlos talk …

Reliving the Agency Life

September 30th, 2018

36:14

This week Tara is away as Carlos sits down with Daniel Francavilla who is the founder and creative director at Now Creative Group, a branding and social agency in Toronto. 

During the podcast, Carlos and Daniel discuss …

Creating a Social Brand

September 16th, 2018

44:45

Welcome to the secret agent episode 007 of the Truly Social podcast. 

This week we welcome Truly Social's own graphic designer Alexander Appugliesi

Going Viral Overnight in 15 Years with The Portuguese Kids

August 26th, 2018

55:29

Welcome to the Azores edition of the Truly Social Podcast recorded in the offices of Radio Atlantica, Sao Miguel. While on our summer holidays Tara …

Just Evil Enough with Alistair Croll

July 22nd, 2018

59:11

We're back! This week's Truly Social Podcast Tara & Carlos welcome an old friend Alistair Croll.

Alistair is an entrepreneur, author, and event …

Building a Badass Business to Business Community

July 1st, 2018

39:26

On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome one of our own, Hunter MacKinnon who is a Junior Strategist at Truly …

You Are The Product with LinkedIn Creator String Nguyen

June 17th, 2018

38:49

On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome our first ever guest in the studios! Her name is String Nguyen, more …

Why The Agency Model Is Broken

June 3rd, 2018

44:59

On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) talk about how the agency model is broken which is strange since Truly Social …

Can You Trust Online Metrics?

May 21st, 2018

45:17

Welcome to the first episode of The Truly Social Podcast! In this week's episode, we (Tara Hunt + Carlos Pacheco) discuss the issues revolving basing …

Introducing The Truly Social Podcast

May 5th, 2018

0:52

Introducing The Truly Social Podcast.

Recorded in the Truly Social Inc. office studio in downtown Toronto where the raccoons have a better Yelp …

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