Analyse Asia with Bernard Leong
Analyse Asia with Bernard Leong is a weekly podcast dedicated to the pulse of technology, business and media in Asia. We interview thought leaders and leading industry players and gain their insights to how we perceive and understand the market.
Episode 124: Connecting with Youth in Asia with Patrick Rona - Analyse Asia with Bernard Leong
Patrick Rona, chief digital officer in Asia Pacific from the McCann World Group, joined us on an interesting conversation about connecting with youth in Asia. Drawing from the McCann World Group’s recent study “Your Toughest Audience? Connecting with Youth”, we discussed how the youth market is defined, their habits and characteristics and the interesting observations
The post Episode 124: Connecting with Youth in Asia with Patrick Rona appeared first on Analyse Asia.
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