Analyse Asia with Bernard Leong
Analyse Asia with Bernard Leong is a weekly podcast dedicated to the pulse of technology, business and media in Asia. We interview thought leaders and leading industry players and gain their insights to how we perceive and understand the market.
Episode 291: Vayner Media and Marketing in Asia Pacific with Jeff Nicholson
Jeff Nicholson, chief media officer of Vayner Media joined us in a conversation on the expansion of their business footprint in Asia Pacific and discuss the major trends in marketing and advertising across Asia Pacific, splitting between China and the rest of Asia. Jeff discuss the customer centric focus of Vayner Media and how they are working with international brands in Asia Pacific and regional brands on digital marketing. We discuss the effects of the new tri-factor of Google, Facebook and Amazon in advertising and aggregation, and the rise of Tik Tok in international markets.
Educational
Interesting
Funny
Agree
Love
Wow
Listen to Analyse Asia with Bernard Leong
RadioPublic
A free podcast app for iPhone and Android
- User-created playlists and collections
- Download episodes while on WiFi to listen without using mobile data
- Stream podcast episodes without waiting for a download
- Queue episodes to create a personal continuous playlist
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connecting
Find new listeners
- A dedicated website for your podcast
- Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Understand your audience
- Capture listener activity with affinity scores
- Measure your promotional campaigns and integrate with Google and Facebook analytics
Engage your fanbase
- Deliver timely Calls To Action, including email acquistion for your mailing list
- Share exactly the right moment in an episode via text, email, and social media
Make money
- Tip and transfer funds directly to podcastsers
- Earn money for qualified plays in the RadioPublic apps with Paid Listens
