Brian Newman talks about producing independent films, transitioning to working with brands on distribution strategy for branded content films, how to be diversified as a producer and how basic analytics can help a film release.
Brian Newman is the founder of Sub-Genre. He consults on content development, financing, distribution and marketing to help connect brands and filmmakers with audiences. Clients include: Patagonia, REI, Keen, Yeti Coolers, New York Times, Sonos, Sundance, Vulcan Productions and Zero Point Zero. Brian is also the producer of the upcoming The Ground Between Us, The Outside Story, and Love & Taxes. He also served as executive producer of Shored Up, The Invisible World and Remittance.
Brian has served as CEO of the Tribeca Film Institute, president of Renew Media (known for the Rockefeller Fellowships) and executive director of IMAGE Film & Video (producers of the Atlanta Film Festival). Brian serves on the advisory board of the Camden International Film Festival. He was born in North Carolina and has an MA in Film Studies from Emory University.
Brian is a frequent keynote speaker on branded content and the future of film and new media. He is known as a serial entrepreneur and leader in the film industry, having led: the merger of Renew Media and the Tribeca Film Institute, combining two nonprofits into a leading media center, the launch of the Reframe Project to digitize and make accessible thousands of “stuck on the shelf” films, the start-up, Flicklist, an app to help people find the best films to watch, and development of the Sundance Institute’s Transparency Project, an effort to aggregate and make available the financial data on hundreds of indie films.
He has served on the boards of Grantmakers in Film & Electronic Media (GFEM, now Media Impact Funders, as Vice Chair and Treasurer); Muse Film & Television, Rooftop Films (Chair) and IndieCollect (Co-Founding Board Member).--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/americanfilmmaker/support
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