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3:08

How to get content to go viral?

In the first place, it must be specified that not all the content that circulates on the network has the possibility of becoming viral, or in other words, that content that manages by itself to attract the attention of consumers who spread it by their own action and wish . It is very important to identify the circumstances that must occur to ensure that content is shared massively.

Check our website OtakuKart to get more viral news.

That said, you have to understand that there are different types of content that reach this level. Some are created specifically to become a boom in social networks, while others are born without this intention, but they reach the last of our computers or smartphones. So we ask ourselves,   can you create content predicting whether it will go viral or not?

The answer is no, large companies with hundreds of thinking minds and an entire marketing department at their disposal have created campaigns solely for this purpose without achieving much public impact. Viral content gobblers are unpredictable . Even with this, there are a number of good rules to follow to help content be shared.

Create a striking and descriptive title  that invites you to click or interact, 20% of users who read the title of a press release, news item, or content will continue to interact with the rest of the article.

Involve the reader.  If the reader feels identified with what you are saying, he will want to share it with people who have gone through the same thing or may have similar feelings to his.

Be clear what to say. Time is something that runs against us today, no one has time to watch a very long video or read a great story, if you want it to be shared it must be brief, direct and clear about what feelings we want to make the user flourish.

Make people laugh.  This does not mean that your theme has to be laughter, but it is true that the most shared images, videos or articles usually make the user laugh. If we make an article with touches of intelligent humor, we will earn a point from our reader and it will probably not only become viral content but we will have loyalized the user.

Research the latest trends.  It is of little use to have great viral content about the coronation of King Felipe VI if we launch it months after the event. People are interested in new things and fresh content, so we recommend that you visit Google Trends from time to time to stay up to date with the latest changes in Internet trends.

Analyze the platform to use and the target audience . Keep in mind that creating content for Twitter , Pinterest, Tuenti, Google + , Facebook , Youtube or Tumblr ,  social networks after all, is not the same as creating content for email, WhatsApp  or SMS users, for example. Each platform has its type of user and its particular way of sharing. Count on this before launching a viral campaign.

That you like.  In general, if you create content that you don't even like, the same will probably happen to others. Think that your content will have to be easy to digest and as we have mentioned before, it must generate emotions and desire to be shared with the rest of the world.

For more information - https://otakukart.com/

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