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All About PR

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Expert speak from the world of PR and Communication


S3 Ep10 : Legacy Media Makes The Digital Switch

While we have all spoken endlessly about the growth of digital and new mediums, have you noticed how legacy media has innovated in this space? Some wonderful innovations that merge their decades of experience and clarity of news. In this episode of All About PR, we speak to leaders from the sector who will gaze with us into the crystal ball and share with us what the future holds for legacy media along with the innovations that have caught the audience's attention. Radhika Bhirani and Anil Thomas join us for a candid conversation on how legacy media is riding this wave

Radhika Bhirani is currently the Head of Content at HealthShots, a digital health and wellness platform for women, powered by Hindustan Times. With an experience of 14 years in the media world, she began her journey with news agency Indo-Asian News Service (IANS) where she grew on to lead the Cinema and Lifestyle vertical. Her credentials also include a stint with HT City, after which she turned to freelancing for magazines and international news agencies. Her step into the world of health and digital is a new challenge up her sleeve.

Anil Thomas is currently working as a Senior Anchor cum Correspondent at DD NEWS. He has worked with a wide variety of news channels in his 21 years of TV journalism experience.  He specializes in sports, politics, and economy and has covered  5 Cricket World Cups,  5 Olympics and 5 Asian Games as he traveled across the globe to cover sports live for the national broadcaster. His experience as a core team member of two national TV channel launch teams has given him insight into the business from the inside out. 

Hit play and keep abreast with the changes in legacy media. 

Season 3 Episode 10

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