Cover art for podcast Ahead of the Game

Ahead of the Game

15 EpisodesProduced by Digital Marketing InstituteWebsite

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute. Find transcripts and more at https://digitalmarketinginst… read more

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Data-Driven Marketing

September 11th, 2020


There is just so much data out there,  how do you use it to its maximum potential to target your customers and prospects? In this episode, host Will Francis chats with email marketing expert Karen Talavera about how to …

What is Digital Transformation?

August 28th, 2020


Digital transformation is really about transformation of people, not just your business. In this episode with host Will, digital marketing and branding specialist Clark Boyd breaks down the five myths of digital …

Staying Productive while Running your own Company

July 24th, 2020


Working as a social media consultant can mean spontaneous changes to your to-do list. In this episode on Productivity, Alison Battisby of Avocado …

Life as an Analyst

July 10th, 2020


Expert analyst Cathal Melinn talks with host Will Francis about what data analysis is really all about. In short his message is: "sessions don't buy, people do". They cover educated guesses, soft metrics, assumptions …

The Art and Science of Email Marketing with Karen Talavera

June 26th, 2020


Experienced email marketing consultant Karen Talavera covers all the bases of this tried-and-tested technique which is going through a resurgence in …

Experiences of Leadership

June 12th, 2020


This lively discussion on the meaning of leadership covers it all - from early mentorship to loneliness at the top, learning humility and being authentic, with Orla Nugent discussing starting her career as a female …

What is Voice Search?

May 29th, 2020


People are searching with their voice more and more. So brands need to start listening! In this episode Will Francis chats with digital marketing expert Clark Boyd about the different approaches being taken to voice …

Productivity Tips for Freelance Marketers

May 15th, 2020


Time management and productivity tips from freelance marketing trainer and consultant Joe Williams, based in rural Wales.

How are Brands Coping with Covid-19

May 1st, 2020


How are brands coping in this time of crisis, and how can they think about the future? How can their messaging move on from "we're here for you" to really connecting with their customers? In this episode of Ahead of the …

The State of ECommerce Today

April 17th, 2020


An in-depth look at what matters and what drives success in ecommerce today. Host Will Francis chats with digital analyst and ecommerce expert Cathal Melinn.

How to Foster Social Media Communities around your Brand

April 3rd, 2020


How can brands create real value in their social media presence and earn a loyal community? Will Francis talks to social media consultant Alison …

How does SEO really work?

March 12th, 2020


SEO is often misunderstood but it's really quite simple. Will Francis chats with SEO veteran Joe Williams.

How does a career coach manage his own time?

March 12th, 2020


Career coach Kevin Reid advises people on how to manage their career and work life, but how does he organize his own time? He chats with Will Francis to explain.

What is Leadership?

March 12th, 2020


What is a leader - in the corporate world, in everyday management and in conflict situations? Will Francis meets senior leader and trainer Orla Nugent and security and defence analyst Declan Power.

Ahead of the Game Trailer

March 12th, 2020


The Digital Marketing Institute brings you a new podcast that focuses on real-life experiences from digital marketers at the peak of their game. 

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