Agri Food Comms-Cast
A bite-size take on the current farm to food news agenda, produced for PR, communications and marketing professionals in the agricultural supply chain.
Taking cereals to retail - it can be done!
June 24th, 2022
The Agri Food Comms-Cast is back for episode 5 of season 4! This month our host, Catherine Linch, welcomes managing director of Glebe Farm Foods, Rebecca Rayner.
They are most famous in farming circles for taking a …
Top tips for podcasting
May 27th, 2022
In this month’s episode of the Agri Food Comms-Cast, we’re delving into the audio channel of podcasting; two years on from launching the Agri-Food Comms Cast.
Host Catherine Linch welcomes Johann Tasker, chief reporter …
Exploring business for people and planet
April 22nd, 2022
The Agri-Food Comms Cast was first broadcast on Earth Day 2022, and delves into the opportunity for businesses to engage more proactively with the environment.
In episode three, season four of the podcast, our host, …
AHDB’s Shape the Future Ballot
March 25th, 2022
The Agri-Food Comms Cast delves into the value of ‘asking the audience’ and the approach behind the AHDB’s Shape the Future ballot.
In episode two of season four of the podcast, our host Catherine Linch is joined by …
Book vs social - conquering the town and country divide
February 25th, 2022
The Agri-Food Comms Cast is back with a bang! In the first episode of season four, Catherine Linch delves into the role of different communication …
A career in ag: a special edition podcast
September 30th, 2021
A returning sense of normality has been highlighted with the kids heading back for a new school year. So, in keeping with the theme of new …
Conveying complex information with impact
July 30th, 2021
Episode seven considers the complex communication challenges that Henry Dimbleby was up against when piecing together his National Food Strategy. Catherine Linch is joined by two special guests for the final episode of …
Influencing consumer habits: the opportunity for responsible marketing in the food industry
July 2nd, 2021
In light of the nation’s growing obesity crisis and subsequent pressures on the health service, episode six of season two of the Agri-Food Comms Cast…
#FarmingCAN: Connecting the public to the facts about farming
May 28th, 2021
Episode five of season two of the Agri Food Comms-Cast welcomes Farmers Guardian and Morrisons to delve into the new, consumer facing #FarmingCAN, a year-long marketing campaign. Creating conversations and strengthening …
Championing British beef
April 23rd, 2021
The pressures currently facing the red meat sector globally are undeniable, making a strong case for the advocates of British beef production to take on the communications challenge with gusto.
We look at the issue as …
Clubhouse or podcasts?
March 26th, 2021
In episode three of season two of the Agri-Food Comms Cast, Catherine Linch unpicks how businesses and communications professionals can best go about navigating through the ever-growing social media landscape.
Getting engagement on the wellbeing issue
February 26th, 2021
The communications challenge of effectively reaching out and achieving meaningful engagement on the topic of mental health and wellbeing is the topic …
Art of influencer marketing
January 22nd, 2021
The Agri Food Comms-Cast(AFCC) explores the PR and marketing themes across the breadth of the food and farming industry. In the first episode of our …
Communicating the net zero message
December 18th, 2020
The Agri Food Comms-Cast (AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.
Episode 17 explores the communications challenge behind the massive global issue of …
Brands with purpose
November 27th, 2020
The Agri Food Comms-Cast(AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.
In this episode, Catherine Linch delves into two brands that hinge their marketing on …
In conversation with Veg Power
November 13th, 2020
The Agri Food Comms-Cast (AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.
In this episode, we explore a campaign that’s promoting one of the most ambitious …
Communications challenges in rural crime and food waste
October 30th, 2020
The 14th episode of the Agri Food Comms-Cast focuses on two topics in the food and farming supply chain that chime with the autumn season, where the temperatures drop and the nights draw in.
First up is Rebecca …
In conversation with Meat Business Women
October 16th, 2020
The Agri Food Comms-Cast (AFCC) delves into the current issues in the food and farming sectors, taking a marketing and communications viewpoint on the campaigns and initiatives that our guests that work in the industry …
The power of evidence to drive change
October 2nd, 2020
The Agri Food Comms-Cast (AFCC) bridges the food and farming sectors, taking a marketing and communications perspective and gleans insights from guests about the initiatives they're most passionate about.
The power of …
Wildlife conservation in agribusiness
September 18th, 2020
The Agri Food Comms-Cast (AFCC) delves into the current issues being faced in the agricultural industry and food supply chain, with a PR and …
Championing exports
September 4th, 2020
Our Agri Food Comms-Cast explores the issues in the food and farming supply chain, with a marketing and communications spin.
Episode 10 focusses on …
In conversation with Farmers Weekly
August 21st, 2020
The Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.
In episode nine, we chat to Philip Case, news editor at …
Brand crisis comms and social strategies
August 7th, 2020
The Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.
In episode eight, freelance writer and former managing …
Connecting farmers with consumers
July 24th, 2020
The Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and …
Farm safety, digital training and a ‘squeezed middle’
July 10th, 2020
The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.
In …
Food assurance and farming awards
June 26th, 2020
The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.
In …
From farm to phone and rural innovation
June 12th, 2020
The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.
…
From crisis to creative solutions in retail, processing and in delivering National BBQ Week
May 29th, 2020
The story behind the story
A bite-size take and insight into the communications surrounding the biggest news stories in the agricultural and food …
Responses to the current dairy retail crisis
May 15th, 2020
The story behind the story
A bite-size take and insight into the communications surrounding the biggest news stories in the agricultural and food …
Labour shortages and a cheese crisis
May 1st, 2020
The story behind the story
A bite-size take and insight into the communications surrounding two of the biggest news stories in the agricultural and …
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