Cover art for podcast Agri Food Comms-Cast

Agri Food Comms-Cast

25 EpisodesProduced by PinstoneWebsite

A bite-size take on the current farm to food news agenda, produced for PR, communications and marketing professionals in the agricultural supply chain.

25 Episodes | 2020 - 2021

A career in ag: a special edition podcast

September 30th, 2021

17:41

A returning sense of normality has been highlighted with the kids heading back for a new school year. So, in keeping with the theme of new …

Conveying complex information with impact

July 30th, 2021

21:59

Episode seven considers the complex communication challenges that Henry Dimbleby was up against when piecing together his National Food Strategy. Catherine Linch is joined by two special guests for the final episode of …

Influencing consumer habits: the opportunity for responsible marketing in the food industry

July 2nd, 2021

28:06

In light of the nation’s growing obesity crisis and subsequent pressures on the health service, episode six of season two of the Agri-Food Comms Cast

#FarmingCAN: Connecting the public to the facts about farming

May 28th, 2021

22:27

Episode five of season two of the Agri Food Comms-Cast welcomes Farmers Guardian and Morrisons to delve into the new, consumer facing #FarmingCAN, a year-long marketing campaign. Creating conversations and strengthening …

Championing British beef

April 23rd, 2021

18:28

The pressures currently facing the red meat sector globally are undeniable, making a strong case for the advocates of British beef production to take on the communications challenge with gusto.

We look at the issue as …

Clubhouse or podcasts?

March 26th, 2021

42:56

In episode three of season two of the Agri-Food Comms Cast, Catherine Linch unpicks how businesses and communications professionals can best go about navigating through the ever-growing social media landscape.

Clubhouse

Getting engagement on the wellbeing issue

February 26th, 2021

28:58

The communications challenge of effectively reaching out and achieving meaningful engagement on the topic of mental health and wellbeing is the topic …

Art of influencer marketing

January 22nd, 2021

37:46

The Agri Food Comms-Cast(AFCC) explores the PR and marketing themes across the breadth of the food and farming industry. In the first episode of our …

Communicating the net zero message

December 18th, 2020

18:19

The Agri Food Comms-Cast (AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.

Episode 17 explores the communications challenge behind the massive global issue of …

Brands with purpose

November 27th, 2020

30:53

The Agri Food Comms-Cast(AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.

In this episode, Catherine Linch delves into two brands that hinge their marketing on …

In conversation with Veg Power

November 13th, 2020

30:41

The Agri Food Comms-Cast (AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.

In this episode, we explore a campaign that’s promoting one of the most ambitious …

Communications challenges in rural crime and food waste

October 30th, 2020

21:05

The 14th episode of the Agri Food Comms-Cast focuses on two topics in the food and farming supply chain that chime with the autumn season, where the temperatures drop and the nights draw in.

First up is Rebecca …

In conversation with Meat Business Women

October 16th, 2020

26:51

The Agri Food Comms-Cast (AFCC) delves into the current issues in the food and farming sectors, taking a marketing and communications viewpoint on the campaigns and initiatives that our guests that work in the industry …

The power of evidence to drive change

October 2nd, 2020

26:08

The Agri Food Comms-Cast (AFCC) bridges the food and farming sectors, taking a marketing and communications perspective and gleans insights from guests about the initiatives they're most passionate about.

The power of …

Wildlife conservation in agribusiness

September 18th, 2020

19:45

The Agri Food Comms-Cast (AFCC) delves into the current issues being faced in the agricultural industry and food supply chain, with a PR and …

Championing exports

September 4th, 2020

21:58

Our Agri Food Comms-Cast explores the issues in the food and farming supply chain, with a marketing and communications spin.

Episode 10 focusses on …

In conversation with Farmers Weekly

August 21st, 2020

17:03

The Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.

In episode nine, we chat to Philip Case, news editor at …

Brand crisis comms and social strategies

August 7th, 2020

34:20

The Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.

In episode eight, freelance writer and former managing …

Connecting farmers with consumers

July 24th, 2020

37:14

The Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and …

Farm safety, digital training and a ‘squeezed middle’

July 10th, 2020

41:18

The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.

In …

Food assurance and farming awards

June 26th, 2020

38:07

The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.

In …

From farm to phone and rural innovation

June 12th, 2020

27:40

The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.

From crisis to creative solutions in retail, processing and in delivering National BBQ Week

May 29th, 2020

23:31

The story behind the story

A bite-size take and insight into the communications surrounding the biggest news stories in the agricultural and food …

Responses to the current dairy retail crisis

May 15th, 2020

20:04

The story behind the story

A bite-size take and insight into the communications surrounding the biggest news stories in the agricultural and food …

Labour shortages and a cheese crisis

May 1st, 2020

21:21

The story behind the story

A bite-size take and insight into the communications surrounding two of the biggest news stories in the agricultural and …

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