Cover art for podcast Above the Fold - Marketing and Laughs

Above the Fold - Marketing and Laughs

62 EpisodesProduced by BraftonWebsite

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations th… read more

35:54

Elon Musk, the perfect marketer and the worst CEO

8:00: Listen here, folks, we are all about a free market and Google Search is a perfect example of a working system. But when "Mesothelioma cancer lawyer" is fetching $226 per click, then you KNOW these lawyers are fighting like a pack of wolves for those afflicted with a terrible disease. Further, some of the most expensive terms on the list are drug and alcohol treatment-related phrases. Again, people making a killing off people in need. Right or wrong, it seems that the system is working.

19:00: Elon Musk does everything perfectly wrong as a CEO. Most are tight-knit, neutral, sterile, keeping investors happy. Then you have Elon Musk who just wants to create cool stuff, including a Rainbow Road-themed dashboard on the Tesla, to sending a mannequin into space. We will continue to Tweet at him until we get him on the show.

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